Trevor Collett | Feb 8, 2016

Tesla fans had already circled next month on their calendars for a full unveiling of the electric vehicle-maker’s new Model 3, but reports out of Europe suggest they may see pictures of the new EV and little else.

Speaking with the UK’s Auto Express, Tesla CEO Elon Musk said the carmaker won’t be rushed into playing all of its cards at once, and that we can expect a ‘staggered’ reveal.

“The first pictures of the Model 3 will be end-of-March,” Musk said.

“I am being a little coy here; we are not going to show everything about the Model 3 until a lot closer to production time.”

Tesla may also decide to show a pre-production prototype in March, but the finished product may differ slightly or substantially.

Production on the Model 3 is due to kick off next year, giving Tesla at least a full year to establish its new Model X SUV in the US and various markets around the world - including Australia - before embarking on another new model release.

The Model 3 has been compared with the likes of BMW’s 3 Series, the Audi A4 and the Mercedes-Benz C-Class with an expected (rumoured) starting price of around US$35,000 in the US.

A vital component in that starting price is Tesla’s Gigafactory, which was established in the US to drive the cost of battery manufacturing down.

Tesla may also decide to reveal key specifications for the Model 3 at next month’s event, but these remain a mystery for now. Stay tuned to TMR for more.

Rendering by RM Design

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