Trevor Collett | Jan 25, 2016

Citroen’s now-standalone premium brand, DS, appears set for an influx of new models as the carmaker continues its detachment from the parent company.

Not content to continue with its current models alone, the French carmaker is reportedly planning to add a new luxury model to the range along with a coupe and an SUV by 2020.

Furthermore, a sub-brand called DS Performance will be established which promises to turn up the heat on some of DS’s more sporting models.

The coupe is an unknown quantity at this stage, but it’s understood the luxury car would be aimed at the Chinese market and may never venture to other countries.

Details on some aspects of the new Performance arm are also limited, but DS’s Eric Apode said comfort and refinement would continue to be a focus for DS in its new Performance models.

2017 DS Performance DS 3
2017 DS Performance DS 3

“The target is to make a much broader range in the near future,” Mr Apode said, speaking with Auto Express.

“In the future, we will see performance increase but still with the comfort of a DS car. Part of DS’s brand identity is ease of use and everyday comfort, so these cars won’t be stripped-out. They are not track cars”.

Mr Apode did not single out specific models for the Performance treatment, but the DS 3 is a known starter (pictured above) with the new brand and the DS 4 is likely on the radar.

New badging will feature on the Performance models, along with larger wheels, sports seats, interior trim highlights and a body kit.

MORE: Facelifted DS3 Set For Late 2016 Australian Launch
MORE News & Reviews:
DS | Citroen | Performance

Get the best deal on this car!
Get a great deal from our national accredited supply network. Fill in the form or call 1300 438 639
Name required
Last Name should be a hidden field. Please delete if you are a real person.
Valid Phone required
Valid Postcode required
Valid Email required
Thank you for your enquiry.
One of our accredited supply network will be in touch in the next 24 hours.