Holden To Outline Local Development Plans, New Models

Mike Stevens | Apr 30, 2014

HOLDEN TO DETAIL FUTURE PLANS

Holden will tomorrow reveal details of its future development capabilities in the lead-up to, and beyond, the end of its Australian manufacturing operations in 2017.

The company will also reveal three new models bound for Australian showrooms in 2015, although it is unclear at this stage whether they will be previously unseen offerings or a local unveiling of recent overseas debuts.

Tomorrow’s announcement will be made by new Holden boss Gerry Dorizas, who will be joined in Melbourne by GM’s Singapore-based chief of International Operations, Stefan Jacoby.

Until now, Holden has remained tight-lipped on the topic of future models. Ask an executive at Fishermans Bend what the crystal ball holds for the brand and you can expect the old line: “we do not comment on future models”.

There has been speculation however that Holden will look to German stablemate Opel for new models, to either replace or join models sourced from Korea.

It is known that Holden will continue to produce the Cruze range in Australia until the Elizabeth production line closes in 2017 - if not before. As for what will be imported in its place, that will likely be revealed tomorrow.

Across town in Broadmeadows, rival Ford has been very forthcoming in recent months, confirming earlier this year a local debut for the all-new Mustang, and again last month outlining a number of other coming launches.

Above: GM's updated Cruze sedan, revealed recently.
Above: GM's updated Cruze sedan, revealed recently.

Ford has had a headstart, however: while Holden’s announcement of an end to Australian manufacturing did not come until December, news of Ford’s exit from local production was revealed in May last year.

Holden and Ford have long been rivals in the Australian manufacturing industry. But, in the years to come, the two satellite operations will focus on the design and development of global models for their parent companies.

Both companies have declared plans to maintain leadership positions in Australia, with Ford aiming to become the country's largest automotive employer, and Holden setting its sights on retaking the number one sales position from Toyota by 2020.

Stay tuned for more details tomorrow and keep an eye on TMR’s Twitter page for live updates from the media event.

MORE: Opel news and reviews
MORE: Opel To Return To Oz With Holden Badge?

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Filed under: Holden, Opel, manufacturing, News, industry

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  • DE says,
    7 months ago
    3 likes
    Bet they don't talk about the new FWD Commodore ....
    • MotorMouth says,
      7 months ago
      2 likes
      I dunno, it might be a good way to get more people buying VF Commodores.
      • Dee Tails says,
        7 months ago
        1 like
        Ok yes I see - yeah like all those folks storming the Epic Malibooboo. Geez that is a real success story of the first order. It was probably that dweeb in the photo who designed the velcro mounting for the Holden Badge on that model. Why would they sell Opel again at a premium - when they are loaded to the gunwhales with off casts from the last foray - they can't give em away! In two years' time Jeep will outsell Holden.
        • MotorMouth says,
          7 months ago
          Again, I dunno. I reckon I see more Malibus today than I used to see Mondeos a year after they were re-introduced. I think you are wildly overestimating the savvy of the general populace. You just have to look at Camry - it is nowhere near the top of its class, yet it holds almost half of that segment and sells three or four times as well as anyone else. Most buyers just want the most kit for the least money and Holden can do that very well, thanks to their Korean connections. Sadly, they'll probably do OK without local production.
          • Dee Tails says,
            7 months ago
            2 likes
            But isn't that because you live in a Holden Dearlership... explains why you see so many and not many fords. Yes beyond the Red Bunting of your world very few Malibus are seen. Public recognise them as an inferior version of the Camry. Hens' Teeth might be a better name for the vehicle. Holden is a damaged brand - no matter how good the commodore is the rest of the adams family scares people off.

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