Aston Martin Confirms Next-Generation Platform Development

Mike Stevens | Apr 29, 2014

British marque Aston Martin has confirmed development of an all-new platform to underpin its next generation of luxury supercars.

The news was revealed in an announcement this week of a 13 percent increase in revenue in 2013, the brand’s centennial year, with around 4200 sales globally.

Details of the new platform were not revealed, however, with Aston Martin executive Hanno Kirner confirming only that it would be a “completely new architecture”.

"We are engineering a completely new architecture and technologies to ensure that our next generation of sports cars is at the forefront of design, performance and technology,” Kirner said.

“We will, in the next few years, be implementing the biggest investment program in our 101-year history, preparing the ground for new and exciting products in the future."

Kirner also reaffirmed the company’s technology-sharing partnership with Mercedes-Benz parent Daimler, which will see AMG-developed V8 engines and electrical systems utilised in the next generation of Aston models.

Announced in December last year, the deal will include Daimler taking up to five percent of non-voting shares in Aston Martin over the course of the partnership.

Reports have also circulated that Daimler is considering buying the Aston Martin company, but, for now, Mercedes boss Dieter Zetsche has said only that the current partnership is a “win-win” for both parties.

Speaking with US website High Gear last year on the topic of acquisition, Zetsche said the company has “no plan of that kind” and that it could “deduct too much management attention”.

Zetsche added that Daimler prefers to maintain “arm’s length” partnerships, as with the Aston deal and in its alliance with Renault Nissan on engines and new model platforms.

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  • hammer
    Hammer says,
    6 months ago
    The Aston Martin models are starting to look all the same to me. As beautiful as they are, its becoming boring.
    • MotorMouth says,
      6 months ago
      If that's boring, I'll take it! When your cars are so beautiful, why would you bother trying to change them?
  • Urban Slime says,
    6 months ago
    Agreed, boring. At least Clarkson gushes over them.

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