Toyota Brand Passes 50,000 Hybrid Sales In Australia

Mike Stevens | Mar 28, 2014

Toyota has now passed 50,000 hybrid sales in Australia, some 13 years since the Prius badge first hit local showrooms.

In the years since the Prius hatch’s 2001 launch, Toyota Australia has bulked up its hybrid range with the light Prius c and the larger Prius V people mover, along with two generations of hybrid Camry sedans.

And it’s the Camry Hybrid that now leads the pack, making up 25,452 sales since 2010 - compared to 18,682 Prius hatch sales since 2001.

Rounding out the milestone, the Prius c and Prius v have achieved 4521 and 2016 sales respectively since arriving in 2012, for a total of 50,671.

The achievement comes nearly one year since the wider Toyota group hit the 50,000 mark, with combined Toyota and Lexus hybrid models reaching the milestone in April last year.

Globally, cumulative Toyota and Lexus hybrid sales passed six million in December, with the latest one million sold in just nine months.

Of that total, 2.8 million Toyota and Lexus hybrids have been sold in Japan, 2.3 million in the US and Canada, and 650,000 in Europe.

Hybrid options remain a distant third among the popular powertrains in Australia however, with just 11,949 - just 1.05 percent - of last year’s 1,136,227 sales made up of hybrid models.

Other hybrid offerings in Australia include Honda’s Civic Hybrid, Insight and CR-Z, along with Holden’s plug-in hybrid Volt, the new Mercedes-Benz E 300 Bluetec Hybrid and BMW’s ActiveHybrid 3, 5 and 7 models.

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Filed under: hybrid, Toyota, toyota Prius, sales, new car sales, vfacts, toyota camry hybrid, News, toyota prius v, toyota prius c

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  • CP says,
    5 months ago
    1 like
    At least we can say we built one Hybrid here in Oz before the industry vanished. Great foresight from Toyota to bite the bullet and build something here to keep up with times and have a product that people actually want. Too late though.
  • Urban Slime says,
    5 months ago
    1 like
    Most of these are base model Camry Hybrids sold as taxis.
    • CP says,
      5 months ago
      ..and no doubt this has put a big dent in poor old Falcons sales.
      • Leafboi says,
        5 months ago
        And the problem with that is? If they had a Hybrid or more fuel efficient model available (not just the LPG Falcon), they could have kept the sales...
        • matt says,
          5 months ago
          kept what sales? ford was never going to make falcon a hybrid, 100's of millions of investment needed without any chance of return, love straya.... full of "why didnt they" "they should just" whingers, without thinking it through.
          • Leafboi says,
            5 months ago
            Ford is not just an Australian company. The 100s of millions you talk about have already been spent in developing hybrids and plug in variants for the US and EU markets. So to implement the same strategy here could have worked, that is if Australians didn't complain about requiring high wages for manufacturing but with cheap cars. Manufacturing with expensive labor here is simply not an option that I understand.

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