2014 Red Dot Design Awards: Kia Soul, Hyundai Genesis, i10 And Mazda3

Trevor Collett | Mar 26, 2014

Kia, Hyundai and Mazda have all claimed gongs from the 2014 Red Dot Awards, out of 4815 entries from 53 countries.

For Kia, its all-new Soul picked up a Red Dot ‘Product Design’ award to add to the ‘iF design’ award it has already received, following on from the first generation Soul's Red Dot award in 2009.

The 2014 Soul was born under the guidance of Kia’s design chief, Peter Schreyer, and the original Soul was the first Korean car to bring home a Red Dot award.

Hyundai picked up two Red Dot awards, with its all-new Genesis (heading to Australia soon) and its sub-light i10 (not offered in Australia) both impressing the panel of 40 independent judges from all over the world.

The all-new Mazda3 was another Red Dot award winner, although Mazda is also eyeing-off the 2014 World Car Of The Year award, which is set to be announced at the New York Auto Show.

The Mazda3 follows in the footsteps of its larger Mazda6 sibling, which picked up a Red Dot award last year.

“The Red Dot Awards give design professionals from all over the world a chance to measure themselves against each other,” Red Dot CEO, Professor Dr Peter Zec, said.

“Year after year, this results in a higher level of design and also motivates the participants to enter their best products in the competition.”

The judging panel considers everything from functionality and durability to quality and ecological compatibility.

A glamorous ceremony for the 2014 Red Dot Awards, Best Of The Best, will take place on July 7 at Essen’s Aalto-Theater.

Filed under: Hyundai, Kia, Mazda, kia soul, mazda3, hyundai i10, News, awards, 2014, Hyundai Genesis, red dot awards

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  • FrugalOne says,
    2 years ago
    1 like
    Not that i would EVER buy one, but the Soul-less sells for the same price in USA as a RIO, yet here its like $10k, silly money for a silly brand
    • racrepus says,
      2 years ago
      The Soul is cheaper in the US like every other car because they buy more (and are paid less). You buy more, the cost per unit gets a bit cheaper.

      Do you complain the convenience store down the road sells bottles of coke more expensive than the supermarket? Supermarket can buy a lot more in one go than the convenience store. Australia is that convenience store while the US is the giant supermarket.

      Why do you care anyway? You hate all things Korean, so even if it were the same price as the US, you'd still be whinging it's too expensive.
      • Dr. Know says,
        2 years ago
        Cheaper by the dozen or economies of scale, but no manufacturer's wallet gets fat unless the scales balance and are even, supply satisfying demand.
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