Apple CarPlay iPhone Infotainment System Debuts In Geneva: Video

Trevor Collett | Mar 4, 2014

UPDATE: Mercedes-Benz Apple CarPlay photo gallery added.

Apple has unveiled its new CarPlay system at the Geneva Motor Show, designed to better integrate the iPhone experience with in-car infotainment units.

Three carmakers are immediately on-board, with Ferrari, Mercedes-Benz and Volvo (see video above) all confirming plans to offer the CarPlay system soon.

The technology giant says CarPlay will give drivers a “smarter, safer and more fun way to use their iPhones in the car”.

CarPlay essentially hijacks the car’s “native” infotainment system to display Apple icons and functions, controlled by the touchscreen.

The new system also allows drivers to use maps and messaging functions, along with accessing their music collections and using Siri, all using voice commands through an expansion of the current Siri Eyes-Free function.

The mapping service can even anticipate a driver’s intended destination using data from recent trips, contacts, emails and text messages.

Above: Apple's CarPlay in the new Mercedes-Benz C-Class.
Above: Apple's CarPlay in the new Mercedes-Benz C-Class.

“CarPlay has been designed from the ground up to provide drivers with an incredible experience using their iPhone in the car,” Apple’s Greg Joswiak said.

“iPhone users always want their content at their fingertips and CarPlay lets drivers use their iPhone in the car with minimized distraction. We have an amazing line-up of auto partners rolling out CarPlay, and we’re thrilled it will make its debut this week in Geneva.”

Among those auto partners in the future will be the BMW Group, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Mitsubishi, Nissan, PSA Peugeot Citroen, Subaru, Suzuki and Toyota.

Apple CarPlay will soon be available as an update to iOS 7 and works with Lightning-enabled iPhones, including iPhone 5s, iPhone 5c and iPhone 5.

Above: Apple's CarPlay in the new Mercedes-Benz C-Class.
Above: Apple's CarPlay in the new Mercedes-Benz C-Class.

Filed under: Hyundai, Citroen, Honda, Kia, Nissan, Volvo, BMW, Toyota, Peugeot, Subaru, PSA Peugeot Citroen, Mitsubishi, GM, Mercedes-Benz, Suzuki, Ferrari, geneva motor show, iphone, Technology, Land Rover, Apple iPhone, Jaguar, psa, motor show, News, Apple, ford, ios, siri, apple siri eyes free, apple carplay

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  • Steve says,
    2 years ago
    1 like
    Why has it taken so long to finally integrate a phone into a cars head unit? Especially since Bluetooth has been standard for so many years in cars now. Surely this will bring down costs for all car makers having simpler, more standardised head units? Will even make customising systems easier again like the old days!
  • Nightshader says,
    2 years ago
    1 like
    While only catering for a small portion of the market. Even the android based systems segregate part of the market.

    It looks like its going to be another video format issue for car makers. In car units will have to allow for multiple different systems to run through their units with different API's for the different systems.

    It's been left too late to try and come up with one standard sad
  • Dr. Know says,
    2 years ago
    People will tell you anything to sell their products. This crap will sell mostly to the groovy younger set who like phones, music, apps, flower decals on their windows, heart-sharpen exhaust extensions, etc. And, no, I don't have any of that crap.
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