2014 Mazda3 Outlook Strong In Australia

Tony O'Kane | Jan 30, 2014

If there’s a car bound to capture the hearts (and wallets) of Middle Australia in 2014, it’s the newly arrived 2014 Mazda3.

Mazda sold just over 42,000 of the previous model in 2013, making it the second-most popular car in Australia (second only to the Toyota Corolla). The year prior, the Mazda3 claimed top spot with over 44,000 sales.

The old 3 remained a favourite for private buyers: ignore Toyota’s heavyweight strength in the fleet market and the Mazda3 takes top spot for private sales, well ahead of the Corolla.

Now, with the all-new model so vastly improved (check out our first drive review here), is it a sure thing that the new Mazda3 will again dominate sales?

It’s more expensive than its Toyota rival, and with a new sedan coming to boost the Corolla hatch’s healthy sales numbers, it could be yet another close-run contest between Mazda and Toyota.

But, speaking with media this week, Mazda Australia Managing Director Martin Benders said the company expects the new 3 range to sell around 3800 units each month in 2014.

If Mazda can sustain that rate, it will sell more than 45,000 Mazda3 cars over the next twelve months.

And that’s not counting the initial sales rush, which the company expects to to add around 200 more cars per month.

Benders added that Mazda expects to sell an even 50:50 split of Mazda3 sedans and hatches, with the majority of those - around 75 percent - expected to be automatics.

The base model Mazda3 Neo is expected to account for 55 percent of sales, with the SP25 and SP25 GT being the next most popular models.

Mazda’s recently-announced lifetime capped-price servicing scheme is also expected to boost buyer interest, and gives Mazda a competitive edge against Toyota’s three-year/100,000km capped-price servicing scheme.

Look for greater detail on the Service Select program to come on February 1, and catch our earlier report here.

MORE: 2014 Mazda3 Price And Features
MORE: 2014 Mazda3 Review

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Filed under: Mazda, mazda3, News, small, family, martin benders

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  • I'm Right says,
    6 months ago
    For the second generation in a row they have tried to shrink the Mazda 6 styling, which is great, down to the 3 and it just doesn't work. It manages to look both contrived and resolved at the same time.
    • MotorMouth says,
      6 months ago
      1 like
      I think this looks much nicer than the current Mazda6. The only 6 I liked was the first one, the other two try to look deliberately bigger, which makes them look ponderous to me.
  • William says,
    6 months ago
    Get ready for those service bills every 10,000km's .... Ouch ! Why not every 15,000km's ????
    • MotorMouth says,
      6 months ago
      2 likes
      Perhaps Mazda want your engine to last you a bit longer than the warranty period? Or maybe they use cheaper oil to keep service costs down? There could be any number of reasons.

      Remember, too, that this new engine is a very high-tech device, with considerably higher compression than any other petrol engine. High compression probably means that tolerances are much finer, which in turn would mean that lubrication would be even more important. Therefore, it's not unreasonable to think that oil that works for 15,000km in other engines might need to be replaced more regularly in the new SkyActiv engines.
      • Lang Chye says,
        6 months ago
        1 like
        MotorMouth, how do you explain the same Mazda engine in the UK having 15,000km or 12-month service interval?
        • Balthazaaaaaargh says,
          6 months ago
          I'm no engineer, but it's hotter in Australian than it is in the UK. Could that make a difference?
          • martin says,
            6 months ago
            you are right, you are no engineer. the warmer the climate the less stress and wear on the engine at start up, and as to running temperature, a normally functioning cooling system deals with that as is required. internal combustion car engines prefer a warmer climate than a cooler one.
    • Dr. Know says,
      6 months ago
      Mazda only wants your return custom and cash more often. Yes, it should be 15,000 km, but there is a need for greed. Sort of like "Charge whatever the market will sustain".
  • anthony says,
    6 months ago
    With the all new Corolla sedan next month,Toyota will also be putting up a massive fight to remain the top selling car in the country this year.
    • Balthazaaaaaargh says,
      6 months ago
      Yeah they said that in the article.

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