2014 Kia Optima: Price And Features For Updated Family Sedan

Mike Stevens | Jan 20, 2014

2014 KIA OPTIMA PRICES

Kia's updated Optima midsizer is now in Australia, making its debut at this week's Australian Open where Kia remains the event's major sponsor, recently extending its deal through to 2018.

Revealed at last year's New York and Frankfurt motor shows, the revised Optima brings a number of new features - and price bumps across the range.

Increases range from $300 to $1200 depending on the model, but Kia will be looking to the Optima's styling tweaks and updated technologies to draw buyers to the stylish sedan.

On the outside, the Optima's updates are limited largely to a restyled bumper and reshaped tail-lights, and new wheel designs have been added for all models.

For the top-shelf Platinum model, there's also new LED front fog lights, arranged in a quadrangle layout similar to the new Pro_Cee'd GT hot hatch.

There's also a new 18-inch machine-finish wheel style, replacing the polished silver multi-spoke design of the outgoing Platinum.

In the cabin, the 2014 Optima gains new trim options and an updated centre stack, including an upgrade to a 7-inch full-colour touchscreen display in SLi and Platinum spec.

The chrome interior trim highlights have been replaced with a new satin finish, while the centre fascia is now finished in high-gloss black.

The seats have also been given a welcome update, gaining larger side bolsters and additional under-thigh support.

Leather seats feature in the SLi and Platinum grades, along with the Infinity audio system.

Buyers looking to the Platinum model - now $1200 more expensive at $40,490 plus on-roads - will also get blind-spot monitoring and rear cross traffic alert systems. The Platinum model also benefits from heated and cooled front seats.

Kia also promises improved noise/vibration/handling characteristics (now 3.3dB), thanks to the stiffer 18-inch alloy rims, the replacement of woven material with bulked continuous filament in the rear-wheel guards, additional sealant on the dashboard and a rear cross member dynamic damper.

Fans of the increasingly popular Korean carmaker hoping for the US market's turbocharged 2.0 litre petrol or 1.7 litre diesel models will again go without, however, with strong demand overseas keeping Australia out of the running.

(The carmaker will soon add the turbocharged Pro_Cee'd GT to its local roster, so power-hungry buyers shopping in Kia showrooms won't be left completely in the cold.)

For 2014, Australian models will stick to the existing 148kW/250Nm 2.4 litre four-cylinder petrol engine, matched to a six-speed automatic. Fuel consumption remains unchanged at 7.9 l/100km.

MORE: Watch for our review of the updated model this week, and see our earlier Optima reviews here.

Pricing (excludes on-road costs)

  • 2014 Optima Si - $30,990 (up $300)
  • 2014 Optima SLi - $35,990 (up $1000)
  • 2014 Optima Platinum - $40,490 (up $1200)

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Filed under: Featured, Kia, petrol, sedan, News, fwd, kia optima, family, medium, 4cyl, 4door, 5seat, 40-45k, 35-40k, 30-35k, 2014my

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  • BH says,
    3 months ago
    9 likes
    closet time:

    i love the Optima.. such a good looking sedan

    there!
    • Balthazaaaaaargh says,
      3 months ago
      6 likes
      I'm with you mate, one of the best looking sedans on the road and a pretty good drive too.

      I'd buy one if I wasn't a much bigger fan of wagons.
      • BH says,
        3 months ago
        4 likes
        we can dream together of an Optima Wagon!
    • toesonthenose says,
      3 months ago
      1 like
      With you on that one! But would love a wagon. Just been away on a surfing trip with a group of mates & 5 out of the 8 guys all agree that we'd buy an Optima wagon as next car if available.
    • CAZZO says,
      3 months ago
      5 likes
      closet time:

      i love the Optima.. such a good looking sedan

      there!


      See, i knew it, good as they *MAY* be [not] NOBODY wants to admit they own/drive a korean.....

      • matt says,
        3 months ago
        3 likes
        so when the next samsung made korean lancer comes out you will finally shutup?biggrin
      • Linc says,
        3 months ago
        2 likes
        I'm proud to say I own two kias, a Rio and a cerato. If I had the money, we'd have an optima and a sportage.
  • CH says,
    3 months ago
    1 like
    The spec sheet on the website also indicates the front seats are heated and ventilated for the Platinum. On the current Optima the passenger misses out on ventilation, so it looks like they are rectifying this with the 2014 model.
  • Lyle says,
    3 months ago
    3 likes
    smile Yes, I too, think it's a great looking car and for the money it certainly beats the i40 in every way. So there, as well.
  • Grumps
    Grumps says,
    3 months ago
    1 like
    Yep, always liked the Optima. Would buy one if I could afford it.
  • Really? says,
    3 months ago
    3 likes
    Has anyone else realised that CAZZO is Italian for F*&K? Seriously? Good work, CAZZO, and for all the motoring websites that he regularly posts to smile Oh, and btw, it's pronounced CUT-SO, like pizza wink
    • Balthazaaaaaargh says,
      3 months ago
      I think TMR banned him but it looks like he's back as FrugalOne...
  • pro346 says,
    3 months ago
    1 like
    still no 2lt turbo fail!!mad
  • adam says,
    3 months ago
    the previous Optima SLI also had leather and the Infinity audio.
  • Chest Rockjaw says,
    3 months ago
    2 likes
    Nice if you could buy a wagon version. This is a first rate car from Kia though.
  • Mark says,
    3 months ago
    Hopefully this will give a nudge to Hyundai to lift their game.
  • Fatcowt says,
    3 months ago
    1 like
    Resale.... You lose.
    • Dave says,
      3 months ago
      1 like
      I didn't realise you could time travel.
      • Balthazaaaaaargh says,
        3 months ago
        1 like
        Yep, I reckon resale for Kia models will be improving quickly enough. Their reputation certainly is.
  • Mark says,
    3 months ago
    Wheel re-style is an improvement.
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