2014 KIA OPTIMA PRICES
Kia's updated Optima midsizer is now in Australia, making its debut at this week's Australian Open where Kia remains the event's major sponsor, recently extending its deal through to 2018.
Revealed at last year's New York and Frankfurt motor shows, the revised Optima brings a number of new features - and price bumps across the range.
Increases range from $300 to $1200 depending on the model, but Kia will be looking to the Optima's styling tweaks and updated technologies to draw buyers to the stylish sedan.
On the outside, the Optima's updates are limited largely to a restyled bumper and reshaped tail-lights, and new wheel designs have been added for all models.
For the top-shelf Platinum model, there's also new LED front fog lights, arranged in a quadrangle layout similar to the new Pro_Cee'd GT hot hatch.
There's also a new 18-inch machine-finish wheel style, replacing the polished silver multi-spoke design of the outgoing Platinum.
In the cabin, the 2014 Optima gains new trim options and an updated centre stack, including an upgrade to a 7-inch full-colour touchscreen display in SLi and Platinum spec.
The chrome interior trim highlights have been replaced with a new satin finish, while the centre fascia is now finished in high-gloss black.
The seats have also been given a welcome update, gaining larger side bolsters and additional under-thigh support.
Leather seats feature in the SLi and Platinum grades, along with the Infinity audio system.
Buyers looking to the Platinum model - now $1200 more expensive at $40,490 plus on-roads - will also get blind-spot monitoring and rear cross traffic alert systems. The Platinum model also benefits from heated and cooled front seats.
Kia also promises improved noise/vibration/handling characteristics (now 3.3dB), thanks to the stiffer 18-inch alloy rims, the replacement of woven material with bulked continuous filament in the rear-wheel guards, additional sealant on the dashboard and a rear cross member dynamic damper.
Fans of the increasingly popular Korean carmaker hoping for the US market's turbocharged 2.0 litre petrol or 1.7 litre diesel models will again go without, however, with strong demand overseas keeping Australia out of the running.
(The carmaker will soon add the turbocharged Pro_Cee'd GT to its local roster, so power-hungry buyers shopping in Kia showrooms won't be left completely in the cold.)
For 2014, Australian models will stick to the existing 148kW/250Nm 2.4 litre four-cylinder petrol engine, matched to a six-speed automatic. Fuel consumption remains unchanged at 7.9 l/100km.
Pricing (excludes on-road costs)
- 2014 Optima Si - $30,990 (up $300)
- 2014 Optima SLi - $35,990 (up $1000)
- 2014 Optima Platinum - $40,490 (up $1200)