2014 Subaru WRX Australian Order Books Open Online For First 100 Spots

Mike Stevens | Nov 26, 2013

2014 SUBARU WRX AUSTRALIA

Subaru Australia has expanded its successful online ordering system to include its new 2014 WRX performance sedan.

The system first launched in 2012 to help Subaru deal with its small supply of BRZ coupes, with 50 of the first 201 available cars flying out the (virtual) doors in the first 1.5 hours.

Now, from 12pm AEDST today, Subaru will make 100 pre-order deposit spots available to buyers through a special portal at www.subaru.com.au/wrx-top-100 (link opens in new window).

Securing one of the first 100 2014 WRX sedans will require a $2500 deposit, guaranteeing you a seat in one of the first models to arrive in March or April next year.

You'll also get your first scheduled service for free, Subaru says.

Online pre-orders will close at 11:59pm on December 13, or as soon as the 100 WRXs are pre-ordered - whichever occurs first (we suspect the latter - Ed).

Local pricing and specs won't be revealed until next year, and Subaru has assured buyers that a full refund will be offered if those details prove unsatisfactory.

After the first 100 pre-order deposits are taken, sales will continue through the traditional Subaru retail network.

"We've already had a huge spike of interest in WRX on our own website and are aware of significant pent-up demand," Subaru Australia boss Nick Senior said today.

"This initiative will offer our most dedicated WRX fans the opportunity to secure their car early, while also adding cachet to their purchase by getting an individually numbered vehicle."

MORE: 2014 WRX Revealed - Specs, Photos, Details

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Filed under: Featured, Subaru, petrol, awd, motor show, turbocharged, sedan, automatic, Manual, News, sport, performance, LA auto show, Subaru WRX, CVT, small, overseas, enthusiast, 4cyl, 4door, 6m, 6a, 5seat, 2014my

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  • Sam says,
    5 months ago
    Sounds like a terrible idea. $250,000 sitting in their bank account earning interest while you wait for pricing and specs. Pre-orders really are a waste of time with cars these days.
    • Sam says,
      5 months ago
      They really don't trust their dealer network if they feel this the best way to handle this.
      • Balthazaaaaaargh says,
        5 months ago
        1 like
        So... isn't a great idea for them, then? Free interest?
    • Nathan says,
      5 months ago
      $2,500 is not exactly a large sum of money. The interest that you'd make on it in a savings account over the next 4-5 months would be less tan $50.

      For people that want the new WRX ASAP it is a brilliant idea.

      This also allows Subaru Australia to gauge numbers of premium vs. non premium, auto vs. manual and colours for import.
      • DE says,
        5 months ago
        Not to mention the bonus of free first service that's on offer to those that order online.
        • FrugalOne says,
          5 months ago
          2 likes
          Not to mention the bonus of free first service that's on offer to those that order online.


          WOW $200 saving!!

          • DE says,
            5 months ago
            1 like
            Cazzo, I was specifically refering to how the "free first service" would more than offset any interest lost by placing the deposit.
            BTW the average cost for a service (ANY make/model) would be quite a bit more than $200.
            e.g. The Skoda fixed price servicing averages out to be about $350.
            • Nathan says,
              5 months ago
              1 like
              As I have already said you woul make less than $50 interest in a savings account. Last time I checked $275 is more than $50.
            • Nathan says,
              5 months ago
              That's because Skoda is European.
              If you look at Toyota it's $100 (6 monthly) for the first 6 and Holden $175 (9 monthly) for the first 4.
        • FrugalOne says,
          5 months ago
          1 like
          Buy without knowing the price, and without a test drive or even seeling/feeling/smelling it, weird just plain weird....[P.T.Barnum lives!!]
      • Sam says,
        5 months ago
        Our resident Subaru dealer returns.

        Why $2,500? Industry standard is $1,000 for cars in this price range. I'm sure they know based on previous models what the mix will be and they would already be allocated their model mix. 100 cars isn't a large enough sample size and it's safe to assume that enthusiasts and Subaru fanboys will be the only ones taking this offer up.

        It screws the dealers and the customers. I bet dealers get a penance handling fee and the customer has no negotiating power. Subaru walk away with the biggest gain. Dumb idea as a consumer to buy in now under these terms.
        • Nathan says,
          5 months ago
          2 likes
          Actually I'm a 22 year old Geophysicist.

          I couldn't care less if it was $5,000. It's fully refundable so if you're not happy with the final specs and price there's no issue.

          Just because I'm able to form my own opinion based on the data provided rather than that of the flock...
  • jimmy says,
    5 months ago
    1 like
    Interest/Pre-order issues aside. Imagine doing the walk of shame into the dealership to pick up your car. Surely you would have to have beer goggles on to contemplate this car!
    • Bion says,
      5 months ago
      Would love to pre-order one but there is some chance that you might get a car that has a built date plate of 12/2013. That makes the car already 1 year old when the vehicle is delivered to you. Hope all cars to be delivered will have 01/2014 built plate or later.
    • Nathan says,
      5 months ago
      1 like
      And then you hit the track and everyone's jaw drops.

      Some people just never seem to learn what this was designed to be; it's a bang-for-your-buck AWD hot hatch to beat all rivals. And that's exactly what it is.
      • Sam says,
        5 months ago
        It's a sedan, not a hatch and I'll remind you of the Megane RS265. WRX owners would be familiar with its rear end.
        • Nathan says,
          5 months ago
          1 like
          Would they? Because I've never seen one on public roads, ever. Renault barely exists in this country. Their sales are so low that they don't really count.

          The rivals are 3 MPS, Lancer Ralliart, Focus ST and Golf R. And they consistently saw the rear-end of my WRX.
        • Nathan says,
          5 months ago
          1 like
          Also the version of the RS265 which set the Nurburgring record is worth close to 60k. So it would compete with the STi, not the WRX.
          I'd happily wager that the 265 Cup would be beaten by the new WRX around a track. It already has superior acceleration, and with all the new handling improvements it should be something special in the bends.
          • Sam says,
            5 months ago
            Wrong! You pay extra for options, not performance. The Cup and Trophy are identical with the same suspension, power, LSD and brakes. Maybe you're just a hero driver.

            The RS265 did 8:08 and the STi does 8:06. $46,700 for the Megane on road, about the same as a standard WRX if I'm not mistaken. They are the facts.
            • Nathan says,
              5 months ago
              1 like
              The most important competent when tracking a car is tires.
              The Trophy has much grippier tires on larger wheels. If you put the CUP around the ring it would probably lose a good 5 seconds simply due to inferior tires.

              Oh and by the way: since when did a 3-door coupe compete with 4-door sedans and 5-door hatchbacks? People like the WRX because after having some fun you can still fit your mates/family in the back. It's a thrill to drive whilst being practical.

              Once again, the rivals are 3 MPS, Focus ST, Golf R and Lancer Ralliart.
              • Nathan says,
                5 months ago
                My MY14 SRi has better tyres than the Cup. In fact I have the same tyres as the Trophy. If Holden can put these tyrs on a car worth 22.5k surely Renault can afford to put them on their 40+k "Ultimate FWD car". Apparently not.
                • g says,
                  5 months ago
                  3 likes
                  Better hurry there Nathan, with so much "pent up demand" for the new WRX there's only 93 of them left available for pre-order...
                  • Sam says,
                    5 months ago
                    Clearly Australia doesn't know what they're on about. laugh
              • Sam says,
                5 months ago
                So it'll do an 8:13 if you're correct. Still faster than the comparable WRX at the same price point. Fact is, people DO compare the Megane to GTI, ST, WRX and MPS. It has negatives in the practicality and day to day living, but from speaking to people that own them, they gladly sacrifice those things in favour of the fun and performance it delivers.

                How much critical acclaim and praise does the WRX get? Perhaps the entire world is wrong and we just don't understand. Brings me back to something I heard a while back.

                "Are you going to send the whole world to therapy just so you can feel better?" - Bob Proctor
                • Mark says,
                  5 months ago
                  1 like
                  Nobody who cares about things like reliability, longevity, and resale value would consider the Megane over the WRX.
                  • Sam says,
                    5 months ago
                    You don't know much about Renault then either.
                    • Nathan says,
                      5 months ago
                      No one knows much about Renault as make up such a small portion of the car market.
                      • Sam says,
                        5 months ago
                        Right, the largest motorsport division of ANY manufacturer. Larger than BMW, Mercedes and GM. What do Subaru race in now?
            • Nathan says,
              5 months ago
              Yes the STi ran a 8:06, but it also ran a 7:55.
              7:55
  • Nightshader says,
    5 months ago
    The WRX is definitely at the pointy end of its competition when it comes to bang for your buck and that will be enough for the niche they carved out late 90s.

    It's a shame they don't seem to get that they could improve their sales dramatically if they tried to appeal to the market of people who want more of a complete package.

    Everyone else has left the small hot sedan market, it should be the rex's time to shine. Unfortunately they missed the mark for the masses and their sales will likely suffer because of that.
  • David says,
    5 months ago
    Is it wrong that I just want to know the difference in looks the WRX and the STI will have?

    And I would also like to know what "that a full refund will be offered if those details prove unsatisfactory" means and if "you just don't like it" would be a reasonable point to cancel the order


  • Nathan says,
    5 months ago
    1 like
    29 gone in the first 48 hours. That's actually not so bad. At this rate they will all go before the end date.
  • Ross says,
    5 months ago
    Does the WRX come with the myriad of regular Impreza 2012+ interior squeaks and rattles? My 8 month old Impreza interior feels like it's falling apart :/ (and I'm not the only one)
  • 2ndeffort says,
    5 months ago
    Performance and handling are yet to be seen. Overall I feel betrayed and duped. I feel like I've been promised a mars bar but in the end given a bag of boiled lollies!

    I think they would have been better not using the concept car to build up interest because it also built up expectation. The styling of the production car falls well short of the benchmark they set themselves. Maybe performance and handling will gain back some ground but there will be plenty that already feel disappointed and conned months before they get a chance for even a test drive.
  • Nathan says,
    5 months ago
    1 like
    50 gone now.
  • Peter Khuu says,
    4 months ago
    Only 33 left at 11:30am, 05 Dec 21013, I did order one when only 78 left

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