Spending hundreds of thousands on a CGI TV commercial? Bah! With its new telly ad, Lexus has tried something a little simpler, a bit more grassroots, significantly more enjoyable, and a heck of a lot more poignant.
The video above shows NASCAR driver Scott Pruett chucking a Lexus IS-F around a race track, while James Sloyan—actor and longtime voice of Lexus USA’s usually more tame commercials—attempts to read some marketing mumbo from a sheet of paper. It really is 30 seconds of genius and a bloody good indication of how much fun the IS-F can obviously be.
Come on Lexus Australia, sort it out!
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Hey, that looks a bit like the corkscrew at Laguna Seca. Fun!
That was a witty departure from Lexus’ norm. Nice find, Mike! Though, you can be sure that Lexus did spend six figures on that ad.
That is a pretty funny ad. Very un-Lexus.