Lexus Breaks New Ground in TV Commercial

Jul 8, 2008
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Spending hundreds of thousands on a CGI TV commercial? Bah! With its new telly ad, Lexus has tried something a little simpler, a bit more grassroots, significantly more enjoyable, and a heck of a lot more poignant.

The video above shows NASCAR driver Scott Pruett chucking a Lexus IS-F around a race track, while James Sloyan—actor and longtime voice of Lexus USA's usually more tame commercials—attempts to read some marketing mumbo from a sheet of paper.  It really is 30 seconds of genius and a bloody good indication of how much fun the IS-F can obviously be.

Come on Lexus Australia, sort it out!

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Comments

  • mookers [reply]
    2 years ago 0 points
    Hey, that looks a bit like the corkscrew at Laguna Seca. Fun!
  • Gunnar [reply]
    2 years ago 0 points
    That was a witty departure from Lexus' norm. Nice find, Mike! Though, you can be sure that Lexus did spend six figures on that ad.
  • Alan Li [reply]
    2 years ago 0 points
    That is a pretty funny ad. Very un-Lexus.

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