Chery Lands Former Porsche Designer

TMR Team | Feb 27, 2013

Chinese carmaker Chery has added a new card to its hand with the appointment of former Porsche designer Hakan Saracoglu.

Tapped to head up a new design studio in Shanghai, Saracoglu comes to Chery after a 15 year stint at Porsche's Germany headquarters.

The Turkish-born 47 year-old Saracolgu lists contributions to the new 918 Spyder, Cayman and Boxster models to his credit. A graduate of the Art Centre College of Design in California, Saracoglu has also worked for Ford.

The next step in the designer's career will see him help Chery in its push to take on stylish new entries from compatriots Qoros (which it co-owns with Israel Corp) and Geely.

“The company is redefining itself. Chery’s standing for value, for design and gaining customer confidence. That’s where we want to go,” Saracoglu said.

A team of 30 designers will work under Saracoglu in Shanghai, developing new concepts and production models for the carmaker.

Chery's design coup follows a string of Asian carmakers snapping up foreign talent, with former Audi designer already turning Korean carmaker Kia's fortunes around.

Former General Motors Europe executive Carl-Peter Forster has also moved to an Asian marque, joining Geely earlier this year.

“Having somebody with a known profile gives you more credibility,” Bill Russo, Beijing-based president of auto consultancy Synergistics Ltd, told business paper Bloomberg. “But it’s going to take a long time to really embed those capabilities.”

Filed under: Chery, News, design, industry, hakan saracoglu

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  • FrugalOne says,
    1 year ago
    4 likes
    The motto of this story is the rise and rise of China Inc. be real worried Korea, your about to be overtaken and slaughtered by the Chinese....smilesmilesmilesmilesmilesmilesmile
    • Cramry says,
      1 year ago
      1 like
      The Chinese have the money and infrustructure! So anything is possible! It won't be long before they pump out class leading vehicles in all segments.
      • Smart us says,
        1 year ago
        by infrastructure - do you mean population?
  • JT says,
    1 year ago
    I hope they start pushing out some class leading cars in the coming decade so as to even up the pricing of cars in Australia.

    Could China be the new Japan that was once known for poor quality everything but then overtime overcame that hurdle?
    • FrugalOne says,
      1 year ago
      1 like
      I hope they start pushing out some class leading cars in the coming decade so as to even up the pricing of cars in Australia.

      Could China be the new Japan that was once known for poor quality everything but then overtime overcame that hurdle?


      China is NOT going to need a decade, 5 years should be more than enough, the koreans are in the gun sights smile

      The issue they are going to have is price-creep mad

      They need to control inflation and wages, dont want them doing a korean and charging Japper prices biggrin

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