Out with the old, in with the Q.
Infiniti will drop its current naming system for the 2014 model year, focusing instead on Q - a letter the carmaker says "captures the inspiration in the next generation" of its cars.
For the 2014 model year, meaning just about anything revealed over the next year, Infiniti cars will wear a Q badge - and in the case of its SUVs, QX.
Infiniti has also released a list of its renamed models, both for the existing models that will carry over, and for the new G-replacing car that will debut in Detroit next month.
The upcoming midsized G sedan will now be known as the Q50, while the coupe and convertible models in that range will wear Q60 badges.
The M sedan will become the Q70, topping Infiniti's sub-SUV line-up.
On the SUV side, the overseas EX will become the QX50, the JX seven-seater becomes the QX60, the FX will be known as the QX70 and the existing QX becomes the QX80.
Of those SUVs, only the FX (soon to be QX70) is currently offered in Australia.
“Over the past few months, we have talked at length with our retailers, our customers, and our business partners about our brand," Infiniti president Johan de Nysschen said.
"The need for a new identity and direction to promote consumer familiarity with our model range as we expand the portfolio became evident. To achieve this, we clearly needed a simple and consistent nomenclature framework."
"After exhaustive research and evaluation, we concluded that ‘Q’ captured the inspiration within the next generation of Infiniti models, as well as emphasizing our performance credentials while harking back to our heritage with the Q45 – Infiniti’s first iconic flagship product in 1989.”
How the alphanumeric naming system will support variants of each model is unclear however, with the numbers in the new names "representing hierarchy within the range", rather than engine capacity.
Could we see a new model wearing a Q50 37 badge? Is a new Q70 37h hybrid on the way? Will the FX50 become the QX70 50?
While fans work to interpret the method to Infiniti's new madness, we suspect all will be made clear at next month's Detroit Auto Show.