Malcolm Flynn | Dec 6, 2012

New Chinese car brand Qoros has provided an early glimpse of its first-ever model with a series of sketches this week.

Qoros has already announced that its first model will be a small car, designed to take on the likes of Ford’s Focus and Volkswagen’s Jetta in the European market.

The model pictured uses a sedan bodystyle, and features contemporary styling not dissimilar to current Volkswagen and Kia themes.

The design shown here is the work of former MINI design boss Gert Volker Hildebrand, who now heads up Qoros’ design department.

“Very few designers have the chance to design the badge first, and then go on to reflect a completely new vision and dream by designing a brand’s first family of cars”, Hildebrand said.

"This is an exceptional opportunity, and I don’t believe there is anything more exciting for a designer."

Known internally as C11, the new sedan is set to debut in production guise at the 2013 Geneva Motor Show in March, and Qoros has confirmed a further two models will debut as concepts.

A hatch version is expected to figure, while Qoros is also said to be working on crossover and larger SUV versions of its modular architecture.

Sales of the C11 sedan are set to commence late next year, in both Chinese and European markets.

While it may seem a stretch for the C11 to leap from sketch to production model in such a short time, recent spy photos suggest development is well advanced.

Details remain scarce at this stage, but motive force is expected to be via a Chery-designed 1.6 litre turbocharged engine, mated to six-speed manual and dual-clutch automatic transmissions.

Hybrid and electric versions are expected to follow, and Qoros has pledged that all models are being designed to meet international environmental standards and achieve maximum safety ratings.

qoros c11 sedan teaser 04

Qoros is the result of a joint venture between Chery and Israeli investment firm Israel Corp., and is headed by former Volkswagen Executive Volker Steinwascher.

Since announcing its plans for the Qoros brand in late 2011, the company has aligned itself with big name suppliers such as Magna Steyr, TRW, Continental, Bosch, Valeo, Microsoft and Iconmobile.

Qoros is currently constructing a new manufacturing facility in China, with an initial capacity of 150,000 units annually and the capability to expand to 450,000.

The Chinese company recently prevented Kia from using the ‘Quoris’ badge for its new large saloon on European markets, having earlier trademarked the Qoros name.