The sharpened face of Toyota's new Camry midsizer is winning over more young buyers than its predecessor, the company's Australian arm says.
Australian sales for the Camry have increased by 20 percent in 2012, and the number of buyers under 50 years old has also increased by around 20 percent.
Marketing boss Matthew Callachor says the trend towards younger buyers was part of the plan in developing the look of the new Camry, although the result has been "more extensive than we imagined".
The new model's trim grade mix has also seen more buyers angling for the higher-spec offerings, which Toyota says is thanks in part to the sports styling kit fitted to the Atara models.
"Sales of the higher-grade Atara sedans are now accounting for more than one-third of all Camry sales compared with around 20 per cent for the previous generation," Callachor said.
The Camry currently has a 10,000-unit lead over the number-two-selling Mazda6 - thanks in part to the Camry's foothold with fleet buyers.
The Camry's battle with the Mazda6 could heat up in 2013 however, as the all-new 6 finally makes its Australian debut.
The Camry range is powered by a 2.5 litre four-cylinder petrol engine producing 133kW and 231Nm of torque (135kW/235Nm in Atara models).
Mated to a six-speed automatic transmission, the engine lists fuel consumption figures of 7.8 l/100km.