2013 Ford Focus Range Price Cuts; Ambiente Drives Away Under $20k

Mike Stevens | Oct 1, 2012

Ford Australia has cut prices across its 2013 Focus 'LW MkII' range, adding a new $19,990 drive-away price for the manual-equipped Ambiente sedan model.

Following news of Ford's SYNC infotainment system debuting with the Focus range in August, the line-up's new pricing sees as much as $2410 cut from some models.

The 2013 Focus range opens with a new Manufacturer's List Price (MLP) of $20,290 on the Ambiente - down from $21,990 - and currently available with a $19,990 drive-away price.

Manual-equipped versions of the Sport and Trend models also get new drive-away pricing, listed at $27,490 and $22,890 respectively. Both also list 2013 MLP savings between $2000 and $2410.

Other price cuts include $850 from the Titanium models, with the top-shelf trim now opening with the 2.0 litre petrol automatic hatch at $32,990 MLP - down from $33,840.

The updated pricing of the 2013 Focus range brings the cost of entry below the Holden Cruze, which opens with a $21,490 MLP.

It also scrapes in beneath the opening price of the top-selling Mazda3 range, which starts with a $20,330 MLP for the Mazda3 Neo.

The popular Toyota Corolla range - due for replacement next month - begins at $20,990 MLP for the Ascent sedan and hatch models.

2013 Ford Focus Pricing

Hatch

Engine

Transmission

Current MLP

New MLP

Change

Ambiente

1.6L Ti-VCT

5-spd manual

$21,990

$20,290

-$1,700

6-spd PowerShift auto

$24,290

$22,590

-$1,700

Trend

2.0L GDi
Ti-VCT

5-spd manual

$24,490

$22,290

-$2,200

6-spd PowerShift auto

$26,790

$24,590

-$2,200

2.0L TDCi

6-spd PowerShift auto

$30,500

$28,090

-$2,410

Sport

2.0L GDi
Ti-VCT

5-spd manual

$27,890

$25,890

-$2,000

6-spd PowerShift auto

$30,190

$28,190

-$2,000

2.0L TDCi

6-spd PowerShift auto

$33,690

$31,690

-$2,000

Titanium

2.0L GDi
Ti-VCT

6-spd PowerShift auto

$33,840

$32,990

-$850

2.0L TDCi

$37,340

$36,490

-$850

Sedan

Engine

Transmission

Current MLP

New MLP

Change

Ambiente

1.6L Ti-VCT

5-spd manual

N/A

$20,290

-$1,700

6-spd PowerShift auto

$24,290

$22,590

-$1,700

Trend

2.0L GDi Ti-VCT

6-spd PowerShift auto

$26,790

$24,590

-$2,200

2.0L TDCi

$30,500

$28,090

-$2,410

Titanium

2.0L GDi Ti-VCT

6-spd PowerShift auto

$33,840

$32,990

-$850

Options

MLP

Convenience Pack (Trend)

  • Auto headlights
  • Auto rain sensing windscreen wipers
  • Auto-dimming interior rear-view mirror
  • 'Follow me home' lighting

$300 (No change)

Sports Executive Pack (Titanium)

  • Active City Stop
  • Adaptive Cruise Control
  • Bi-Xenon headlights with LED position lamps and static cornering lamps
  • Power tilt/slide sunroof

$2,300 (No change)

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Filed under: Featured, petrol, focus, ford focus, diesel, sedan, hatch, automatic, Manual, News, fwd, small, ford, family, Advice, special-featured, 4cyl, 5door, 4door, 6a, 5m, available, 35-40k, 25-30k, 20-25k, 2013my, top news october 2012

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  • mel says,
    2 years ago
    1 like
    Best in class drive now with good pricing, should be selling 2000 units
  • Roger says,
    2 years ago
    The drive away pricing recently elsewhere for the models is still less than those quoted above. Also...are these the new Thai built models. There should have been significant price reduction with that move. German labour is considerably more expensive. It will be interesting to see if there are any quality issues. I remember checking out a Ranger and noting loose trim.
  • Ra says,
    2 years ago
    Hi, how accurate is your pricing? I'm about to get a focus titanium turbo diesel in a hatch. After talking to a lot of dealers local and interstate it seems that they are consistent on their buy price info of $36,500, a shade more than what you have quoted. Does that include delivery, stamp duty and rego (on the road)? I've got a price of $37,00 to buy one now and hope to order one this coming Saturday.

    Thanks in advance ...
  • muscles says,
    2 years ago
    1 like
    Recently bought the base model LW Sedan mark II with auto, 1.6 power-plant has just enough power...very well spec'd, smooth to drive, stunning in the candy apple red, great car Ford....this model is the bench mark for C segment. Indicators on RHS with mark II, quality is very good. Traded in a well used LS Focus XR5 turbo.
  • Mr.Truth says,
    2 years ago
    1 like
    $37k for a focus!!! laugh

    good luck with that

    just buy a jap built lancer or corolla, u will thank me
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