Malcolm Flynn | Sep 24, 2012

Mercedes-Benz has revealed images of a new water-bound concept dubbed Granturismo, representing a new (or reborn?) foray into the world of luxury yachting.

Previewed at last week’s Monaco Yacht Show, the 46.2 ft (14m) vessel’s design is the work of the “Mercedes-Benz Style” division.

Previous Mercedes-Benz Style projects include a cabin fitout for a special run of Eurocopter EC145 helicopters, and designer furniture pieces.

For the Granturismo, Mercedes’ product design division enlisted the design talents of Martin Francis and Tommaso Spadolini - both noted designers of seafaring vessels - while the yacht's engineering is being handled by Silver Arrows in the UK.

Specification details are scant at this point, but Mercedes-Benz Style describes the vessel as suitable for a wide range of uses, including overnight journeys.

Mercedes says its Granturismo features an innovative and spacious layout, with elements “currently unknown in the boat industry," and an aesthetic that draws cues from the design language of Mercedes’ luxury cars.

Pricing also remains a mystery, but will likely be antonymous with the word ‘affordable’.

Either way, Mercedes-Benz plan to have the first sea-worthy example completed sometime next year.