Honda has dropped a handful of hot hints on its future product plans this week, confirming a host of new models - including the highly anticipated Civic Type R and a brand-new roadster.
Details on all models are thin, but Honda CEO Takanobu Ito promised today that his company is working to make the new 'CTR' the "fastest front-wheel-drive vehicle on the Nurburgring race course".
To make good on this claim, it will have to knock off a lap of the venerable 'Ring in under 8:08 minutes. That's the mark set by the current record for a front-wheel-drive car - Renault's stove-hot Megane RS 265.
And Opel, though slower, is also in the same hunt; it claims its new Astra OPC flagship managed a 8:35 minutes lap.
With the Astra's turbocharged four-cylinder engine churning out a massive 208kW, Honda's Type R team will have its work cut out for it.
Lauded as one of the finest-handling bum-draggers of all time, and with rumours of a turbocharged engine in the mix, it's a good bet the new CTR won't let fans down. (Except, perhaps, those wearing "NA Is Best" shirts - Ed.)
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Joining the new Civic Type R and upcoming NSX supercar in a holy Honda high-performance trinity will be a new roadster.
The crystal ball is again cloudy, but it is possible that the futuristic and compact EV-STER concept will guide the look of the open-to-the-Heavens Honda.
Unlike its spiritual predecessor the S2000, the EV-STER is driven by an electric powertrain that promises a 0-100km/h time of 5.0 seconds.
Whether we'll see this drivetrain in the final product remains to be seen, but Honda enthusiasts may be looking for the EV-STER's rear-wheel-drive layout to make the cut.
On the slightly more mundane side of things, Honda has also confirmed a replacement for the four year-old second-generation Jazz will arrive in 2013.
Reports earlier this year suggest the carmaker will use the crossover to help squeeze more than one million sales from the new Jazz platform.
Before all of these new models arrive however, a brand new Acura RLX will debut at this November's Los Angeles Auto Show.
Watch for more details to unfold over the coming months.