Victorian number plates are set to adopt a new slogan aimed at reducing the state’s road toll.
Unveiled this week by Victorian Premier Ted Baillieu, standard issue Victorian plates will soon read “Victoria - Stay Alert Stay Alive” along the bottom edge.
The road safety message will replace “The Place To Be” currently used on standard issue plates. Previous slogans include the meaningless “On The Move” and, of great comfort to gnomes, “The Garden State” .
This new slogan is a result of the 'Name a Plate for your State' initiative, where the Victorian Government invited Victorians to come up with a suitable message.
According to the TAC, this initiative prompted thousands of submissions, with messages relating to speeding, drink-driving, texting and respecting other drivers.
Based on this community feedback, along with advice from road safety agencies, “Stay Alert Stay Alive” was considered the most effective road safety message.
"The message will act as a constant reminder to motorists about the need to remain focused and drive safely on our roads," Mr Baillieu said in a statement.
This move follows 287 Victorian road fatalities in 2011, while a further 5,000 people sustained serious injuries.
The new plates are expected to debut in early 2013, once the current plate’s number and letter combination has been exhausted.