Ford Says Focus The Best Selling Car In 2012, Toyota Begs To Differ

Malcolm Flynn | Sep 4, 2012

Ford’s Focus small car is the world's best-selling car in the first half of 2012, according to figures collected by independent market information analysts, IHS.

The Focus is currently sold in over 100 countries, notching up a total 489,616 sales for the period.

Trumpeting the sales success of the new third-generation model, these figures, according to Ford, bump the Focus’ nearest competitor, Toyota's Corolla, into second spot. The Corolla badge accounted for 462,187 sales over the same period.

Toyota disputes this claim however, arguing that Ford’s boast ignores the other badges the Corolla is sold under across international markets.

These include the European-market Auris, which is responsible for nearly 50,000 sales over the period.

By this measure, the Corolla has racked up 603,840 sales, well ahead of anything wearing a Focus body or badge.

Nonetheless, despite the bun-fight, Focus is Ford's best selling nameplate - and 2012 is shaping up to be its best year yet. A final 2011 tally of 860,000 currently looks easily within reach.

Ford’s claim comes in the same week it produced its 350 millionth vehicle - naturally a Focus - giving the company who pioneered mass production an average of 3.2 million cars per year over its 109 year history.

Australia

The Focus story is slightly different on the Australian market, currently ranking fifth in the highly competitive (and largest) small car segment.

A figure of 10,092 units (to July 31) is dwarfed by the category leading Mazda3 with 25,168 units over the same period.

Toyota’s Corolla is not far behind, at 22,011 sales, with the Holden Cruze (18,312) and Hyundai i30 (16,045) also ahead of Focus.

Local Focus sales are on the rise though, the new 2012 model has achieved a 38 percent increase in sales over the same period in 2011.

Above: Toyota's upcoming 2013 Corolla.
Above: Toyota's upcoming 2013 Corolla.

Filed under: Toyota, new car sales, focus, ford focus, corolla, Toyota Corolla, News, ford

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  • Roger says,
    2 years ago
    Its interesting to look at Australia versus the rest of the world, and points out Fords woeful marketing effort here. In any comparison I have read (and there have been many) Focus sits head and shoulders above Corolla, Mazda 3 and especially Cruze (which appears to be average at best in any independent analysis). Besides its appalling dash layout, in terms of mechanical and handling prowess the others aren't really up to it. It makes me wonder if my terrible experiences with Ford after sales service has really become common place, and people just don't have the time for them regardless of the product. In the past a huge issue I have had with Ford is stock, I purchased a new Focus and new Falcon a few years back. I had to wait 9 months for the Focus I wanted. Similarly looking for a Ranger recently, I was told I had to wait until April? Go figure...no wonder their sales are down, you cannot get a bloody car! Another big issue was Ford advertised on their website $43990 drive away for a Ranger XL dual cab 3.2 manual. I go to the dealer, they had no idea. Even on CarPoint they are advertised at $49990 drive away. It seems the dealers are all out to fleece you or are just incompetent. It gives a bad impression and experience and in the end you just give up and go to Toyota.
  • Brash says,
    2 years ago
    It doesn't help that mass media outlets (hello carsguide, I'm looking at you) conduct a comparison between all the major small car players; and despite the Corolla losing out on every aspect to the Focus or 3 they judged it the winner because (wait for it...) it was cheaper to service.
    • Dave says,
      2 years ago
      2 likes
      Well that's what buyers in this segment want and need. A cheap reliable car to get from A to B. They don't care if it has better dynamic or better steering or more powerful. They just want trouble free motoring and the Corolla has that reputation.
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