A Hungarian company says it has developed a tyre treatment that will strengthen car tyres and reduce or prevent punctures.
Dubbed Rhinotire, the new technology is puncture-resistant polymer layer applied as a coating to the inside surface of a tyre.
The result of ten years research, a Rhinotire-treated tyre will reportedly increase fuel economy by 10 percent, extend tyre life by up to 25 percent and reduce noise by up to 30 decibels.
The fuel savings are thanks to the seal created by the coating, ensuring the tyre holds pressure longer (low tyre pressure hurts fuel economy). In turn, a properly pressurised tyre stays cooler, and therefore wears less.
If you're already meticulous about your tyres, the real benefit is the alleged resistance to punctures caused by nails and road debris.
Rhinotire's US distributor Kevin Fields described a customer who drove a Mercedes CLS 63 AMG across North America in the 2012 Gumball Rally, and reported no problems with the technology - and no punctures.
Rhinotire's US facility, based in the state of New Jersey, has already kicked off production. The process costs between $75 and $100 per tyre and adds about 450g to the weight of each.
Fields told The Detroit News that a major international tyre maker will soon use the Rhinotire polymer as part of their manufacturing process.