Victoria's Transport Accident Commission has launched a new advertising compaign focusing on the impact of 'drug driving'.
Dubbed The Cell, the new campaign highlights the deadly effects of drugs such as speed and ecstacy on motorists.
According to the most recent statistics, drug-driving tests in 2010 revealed that 18.5% of killed Victorian drivers and riders tested positive for cannabis, and 5.3% tested positive for illicit stimulant or amphetamine type drugs.
Overall, in 2010, 37% of drivers and riders who died on Victorian roads tested positive for illegal and legal drugs.
The TAC's John Thompson said that while the state's 2012 road toll is down on the same period last year, drug driving remains a serious issue.
"Despite Victoria having one of the lowest self-reported rates of illicit drug use (13.7%) when compared nationally (14.7%), there are too many people out there who take drugs and drive," he said.
Thompson added that the main issue with drug-driving is that the effects are more varied and unpredictable than alcohol use, robbing the user of any reliable means of measuring the effect on their body.
The Cell campaign, which includes TV, radio, print, online and billboard advertisements, runs from Wednesday, 1 August until Thursday, 6 September. The TV ad can be viewed below.