BMW has reaffirmed its pricing strategy for its upcoming i8 Coupe hybrid, still at least two years away from its Australian launch.
Speaking at the opening of BMW’s ‘i’ sub-brands first sales outlet in London, BMW global sales chief Ian Robertson said that the i8 will sell for more than €100,000 in Europe.
The German manufacturer first dropped the €100,000 number nearly 12 months ago, when the i8 debuted in concept form.
BMW is investing the equivalent of AU$665 million to establish the ‘i’ sub-brand, in a bid to maintain its worldwide sales lead over Audi and Mercedes Benz.
The i8 is expected to be beaten to market by the pure-electric i3 city car late next year, with the range expected to expand to further models in future.
Robertson would not offer a figure for the i3, merely stating that it will be priced "very competitively for the substance you get".
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