BMW has named Karim Habib to lead the design of BMW brand cars from 1 June.
The Lebanese-Canadian is on his second tour-of-duty with BMW, the first running from 1998 to 2009. After a brief stint with Mercedes-Benz, Habib returned to Munich and has since rapidly moved up the ranks.
"Karim Habib is an outstanding designer who has had a significant impact on the design of the BMW brand over many years," van Hooydonk said in announcing the appointment.
"His longstanding experience and subtle instinct for timely elegance and dynamics are the ideal prerequisites for this demanding task."
Habib's CS Concept is a pointer to where the talented designer will take BMW.
"I feel very honoured and I look forward to this new challenge," Habib said.
"Now I have the opportunity of working together with a great team to shape the future face of the BMW brand."
Habib has a busy few years ahead of him as BMW matches Mercedes and Audi and with the impending debut of the i Series electric cars.
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