Infiniti Preparing BMW M And Mercedes-Benz AMG Rival Range: Report

Malcolm Flynn | Apr 3, 2012

Infiniti is reportedly looking at spicing up its US line-up by transforming the Infiniti Performance Line (IPL) marque into a segment leader.

Until now, the IPL range has brought sporting tweaks that are more in line with the F Sport range offered by Lexus, which sits as a performance package beneath the pure F badge.

In a move that would give Infiniti a true top-shelf offering, the luxury brand could soon look to deliver a production version of the Emerg-E concept unveiled at Geneva last month.

Speaking with US industry paper Automotive News this week, Infiniti America's Ben Poore confirmed that the high-performance plug-in hybrid coupe is under consideration.

"IPL is to us a steppingstone," Poore told Automotive News. "It's not an AMG, and it wasn't intended to be. It's a place where we're going to start a subbrand."

As a 'green' performance car, the Emerg-E would rival Audi’s upcoming R8 e-tron and BMW’s i8 plug-in hybrid coupe.

Poore added that while IPL will not expand to cover the variety of models currently available under the Mercedes-Benz AMG banner (now a Renault Nissan partner), the brand will definitely grow beyond the current IPL-enhanced G coupe and convertible models.

For now, Infiniti has no plans to deliver its current IPL models in right-hand-drive form - a disappointment for local enthusiasts.

Filed under: News, report, infiniti, enthusiast, ipl, infiniti ipl, infiniti performance line

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