Tony O'Kane | Jun 26, 2008

For rather obvious reasons, exotic cars like Lamborghini's Murcielago have forever been the ride of choice for the rich and famous. But what do you do when an ordinary Murc' ain't fancy enough to cart your diamond-encrusted self around? Simple, you order yourself a Lamborghini Murcielago LP640 Roadster Versace.

Now I've never been the greatest fan of these uber-luxury brand tie-ups that occasionally occur between car manufacturers and other companies, but I've got no doubt that there'll be a whole bunch of image obsessed and well moneyed buyers queuing up for the Versace edition LP640. Lamborghini make no mention of price, however you can bet that there'll be a hefty premium over the 'standard' LP640's AUD $700,000 RRP.

So, what will all that extra coin buy you? Well, nothing that'll make you go faster, in case you were wondering. The Versace package consists of a Pastel White exterior, Versace motifs on the doors, front bumper and embroidered into the nappa Leather-covered seats, and a transparent engine cover that allows all the peasants to ogle your car's 640 metric-horsepower V12. There's also a range of Versace/Lamborghini-branded apparel, accessories and luggage available too, which us mere mortals can purchase later this year from Versace stores and selected Lamborghini dealerships - although I've got no idea why anyone would want to. Take a look at the leather baseball cap in the gallery below for example: perfect for those weekend trips to your local bondage dungeon.

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PRESS RELEASE:

THE NEW LAMBORGHINI MURCIÉLAGO LP 640 ROADSTER VERSACE AND THE EXCLUSIVE VERSACE COLLECTION LP 640

Versace and Lamborghini, collaborators since 2006, proudly announce the launch of the new Lamborghini Murciélago LP 640 Roadster VERSACE and a unique collection of accessories, both to be previewed for the first time at the Maison's Via Gesù 12, Milan on Monday June 23rd, 2008.

To create the new super roadster, the Maison Versace's designers joined forces with designers from the Lamborghini Design Centre (Centro Stile)and specialists working on the "ad personam" project. This Lamborghini program allows individual clients to create personalised sports cars, choosing the equipment specification, the colour of the exterior body and of the interior fittings.

The new limited edition Lamborghini Murciélago LP 640 Roadster VERSACE, which will be produced to order, displays a pastel white livery and the Versace Greek key motif on the lower part of the door. Equipped for the very first time with a transparent engine hood that reveals the powerful V12 engine, this model has been reconfigured internally. The cradle seats are clad in black and white leather, while opulent full grain soft nappa leather – hand-embroidered with the Versace Greek fret motif - upholsters the instrument panel, the doors and the central console.

The rigorous design and minimal lines of the Murciélago engine hood inspired the Versace Collection LP 640 range of accessories, which will also be previewed for the first time globally. Exclusively crafted in black matte calf skin, models include: a trolley bag, suit carrier, sports bag, as well as a briefcase, suitcase, gloves, driving shoes, belt, wallet, key ring, beauty case, hat and a pair of jeans. These hand-made accessories boast traditional craftsmanship, stitching and edging à la française and a palladium-engraved tag displaying both the Versace and Lamborghini logos.

This prestigious accessory collection will be exclusively available at Versace Boutiques and selected Lamborghini showrooms beginning in November 2008.

Gianni Versace's CEO Giancarlo Di Risio emphasised: "This new supercar and the exclusive Collection LP640 represent a natural evolution of excellence for both Versace and Lamborghini through the creation of these unique, one-of-a-kind projects."

Stephan Winkelmann, president and CEO of Automobili Lamborghini S.p.A., said: "Our collaboration with Versace turned out to be an excellent experience and is an example of how we are pursuing our strategy of developing luxury products outside of luxury sports cars. We are proud to be in this prestigious, Made in Italy partnership with Versace, which adds to our other recent successes."

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