Mike Stevens | Mar 2, 2012

Nissan's Datsun badge is back in the rumour mill, as reports emerge once again of a possible revival, nearly 30 years since its retirement.

Following talk last year of a focus on budget-priced models in emerging markets, Japanese newspaper Nikkei reports that a plan is close to getting a green light.

As reported before, the project is believed to revolve around using the Datsun badge as an affordable option for low-budget buyers, rather than diluting the higher-quality image of the Nissan brand.

Nissan's European partner Renault took a similar approach when it bought the Dacia brand in 1999.

A return for the Datsun brand would likely form part of Nissan's "Power 88" business plan, which calls for a growth in global market share to eight percent - up from 5.8 percent in 2010 - over the next six years.

With a particular focus on emerging markets in Brazil, Russia, India and China - where the Datsun brand could be utilised - Nissan's plan will see it release an average of one vehicle every six weeks.

The Nikkei paper reports that the Datsun-branded cars will be priced at around $6000, depending on the market. India, Indonesia and Russia have been highlighted as likely launch markets.


Drive a new

Name required
Last Name should be a hidden field. Please delete if you are a real person.
Valid Phone required
Valid Email required
Valid Postcode required
Thank you for your enquiry.
One of our accredited supply network will be in touch in the next 24 hours.
Or Call 1300 438 639
To get a great deal from our national accredited supply network.
Follow Mike Stevens on Google+