Last week it was Honda's new NSX concept and the PlayStation racer Gran Turismo. This week, Hyundai's upcoming Veloster Turbo has made its own digital debut, appearing in the XBOX title Forza Motorsport 4.
Australian buyers keen to hit the (real) road in the new Veloster will need to wait until its debut next month, with the turbo version set to arrive in the coming year.
In the meantime, Forza players can log into XBOX Live and download the hot hatch, putting its 152kW 1.6 litre turbo engine through its digitalised paces.
There's also the Rhys Millen Racing racing version, and its stats match up with its real-world counterpart, there should be a hefty 373kW and a massive 810Nm of torque to play with.
And repairs will be cheaper when you eventually put it into a wall.