Mike Stevens | Oct 7, 2011

The Datsun badge hasn't been seen on a new production car in nearly 30 years, but that could be about to change.

New reports out of Europe this week suggest Nissan is considering reviving the Datsun name as a budget brand for developing markets.

According to Britain's Auto Express magazine, inspiration for the plan comes from Nissan's partner Renault, which has positioned its Dacia subsidiary as a budget-brand.

It is believed that, for now, Nissan is merely cementing its ownership of the Datsun trademark.

"We need to make sure that we own the Datsun name," an unnamed Nissan spokesperson was quoted by Auto Express.

"If we were to use it, Datsun would most likely be a brand for large, developing markets such as Russia and China."

A return for the Datsun brand would likely form part of Nissan's "Power 88" business plan, which calls for a growth in global market share to eight percent - up from 5.8 percent in 2010 - over the next six years.

With a particular focus on emerging markets in Brazil, Russia, India and China - where the Datsun brand could be utilised - Nissan's plan will see it release an average of one vehicle every six weeks.

 

Datsun XLink concept

The last time the Datsun name reared its head was in 2008, when Nissan unveiled the Datsun XLink concept, a four-door coupe that has since not been seen.

Click here to read more about the XLink concept.

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Filed under Nissan Renault News report datsun