Mike Stevens | Sep 8, 2011

With every new concept must come reports of a production future, and Cadillac's low-riding Ciel convertible is no exception.

Revealed at last month's Pebble Beach Concours d'Elegance, the Ciel puts a modern twist to Cadillac's colourful history of extravagant convertibles, more easily described as land yachts.

According to British magazine Autocar, GM is considering putting the Ciel (or a version of it) into production as a new halo model for its North American luxury marque.

Known internally as the Omega project, the Ciel is reportedly not far off getting a green light for development, but it remains unclear whether it will launch as a four-door convertible or as a new Holden Caprice-sized limousine.

The report adds that Cadillac's General Marketing Manager, Don Butler, has described the Ciel as a critical element in the brand's push to return to the top of American buyers' shopping lists. For now, Butler has confirmed only that GM is "studying its options."

In the meantime, Cadillac fans can look forward to the arrival of the mid-sized ATS, a new rival for the BMW 3 Series, Mercedes-Benz C-Class and Audi A4.

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