Mike Stevens | Aug 22, 2011

Ferrari boss Luca di Montezemolo has reportedly ruled out the potential for an electrified Prancing Horse, but hybrid technology, previewed by the 599 HY-KERS concept, is another matter.

Speaking with technology website Engadget, di Montezemolo said that he simply doesn't see electric vehicles as a viable direction.

“You will never see a Ferrari electric because I don’t believe in electric cars” he said. “I don’t think they represent an important step forward for pollution or CO2 or the environment”.

The Ferrari boss said that instead of EVs, the Fiat-owned supercar company is working to bring a hybrid model into series production.

"This should be the future, and I hope in a couple of years you can see it," he added.

That a hybrid drivetrain is on the cards for Ferrari is no secret: along with the 599 HY-KERS concept, di Montezemolo has confirmed in the past that both hybrid and V6 options are being explored at Maranello.

Based on technology developed through its Formula 1 programme, Ferrari has developed a hybrid system that pairs a 40kg, 75kW electric motor with its 6.0 litre V12 engine and seven-speed F1 dual-clutch transmission.

"Our goal is that it will be ready in four years' time," di Montezemolo said last year, "but we’re not 100 per cent sure about the cost or economy because there are four years to go and we’ll see lots of improvement in that time."

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