Mike Stevens | May 7, 2011

Jeep has teamed up with AFL football legend Tom Hafey for its new brand campaign titled "Some 70 Year Olds Don't Hold Back".

The commercial features the former Richmond Tigers great describing his philosophy on maintaining his health and fitness as he grows older.

"In sporting legend Tommy Hafey we found a man who has lived his life to the Jeep ethos. This campaign truly captures who he is, the authentic nature of Jeep and celebrates them both," Chris Jeffares, Managing Director for advertising agency CumminsRoss said.

Now in his 70s, Hafey was approached by Chrysler Australia to be an ambassador for the Jeep brand as it celebrates its 70th anniversary.

“Tommy Hafey’s inspirational outlook and fighting-fit physique clearly embodies our Jeep ‘Don’t Hold Back’ mantra," Chrysler Australia Marketing Manager, Sam Tabart said.

"We couldn’t find a more fitting ambassador to help celebrate this significant milestone for Jeep and the legacy created.”

Watch for TMR's review of the 2011 Jeep Wrangler in the coming week. Click here to read more Jeep reviews.

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