Mike Stevens | Nov 18, 2010

Nissan has unveiled a new concept at the LA Auto Show this week, dubbed the Ellure. Nissan's Chief Creative Officer Shiro Nakamura is urging fans not to get their hopes up however, describing the Ellure as "a serious car, but not a production car."

“While not intended as a preview of any upcoming production model, Ellure confirms Nissan’s intention to be a strong player in the sedan segment for many years to come,” Mr Nakamura said.

Designed as an expression of Nissan's long-term vision for its sedan offerings, the Ellure was designed with a view to attracting more female buyers - specifically 30 to 40 year-old women with "a sense of sophistication and rebellion."

Nakamura says his team focused on creating an emotional and "flowing" design (calling Mazda's outgoing Nagara styling to mind), describing the exterior design as being inspired by "the spirit of the wind."

Rather than subscribing to the popular four-door coupe mould, Nakamura aimed to celebrate the traditional sedan shape while building on the concept with ribbon-like lines through its profile.

No images of the Ellure's interior have been released, but Nissan describes the cabin as a space with two feelings: tailored by day, intimate and inviting by night.

There's seating for five - as all good sedans must have - and a 'floating' centre console features the usual assortment of options, including controls for heating and air-conditioning, navigation and entertainment.

The Ellure is not a fully-operational concept, although Nissan envisions a supercharged 2.5 litre inline four-cylinder petrol engine mated to a 25kW electric motor and a CVT transmission.

With a front-wheel-drive layout, Nissan says it would also include an independent suspension, regenerative braking, and advanced drive-by-wire electric/hydraulic steering to make sure the driving experience is as dynamic and rewarding as Ellure’s physical properties.

“When all is said and done, the sedan will always be core to the Nissan product portfolio. Our goal is to rejuvenate the sedan’s attractiveness to buyers who might have migrated to other segments, or who are coming reluctantly into the category,” adds Nakamura.

“By respecting its strengths, while recognizing that emotion is as critical as function, Ellure could well be the wave, or more correctly the ‘shock wave,’ of future sedans.”

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