Mike Stevens | Sep 7, 2010

Aston Martin has reportedly cancelled its unloved Lagonda luxury SUV project in favour of a new sedan based on the brand's new four-door supersaloon, the Rapide.

The reports of the Lagonda project's demise would, if correct, represent a turnaround on Aston Martin's stated position of last year. Then it confirmed that while the Lagonda SUV was "a concept only", it was under review as a potential new model.

Critics panned the Lagonda concept for its unorthodox looks; but with the luxury SUV market still very much a profitable one, Aston Martin was clearly tempted to put an oar in the water.

Reports of a conventional sedan based on the Rapide comes from industry paper Automotive News, which claims that negative feedback on the supersaloon's rear seating has led the British company to greenlight development of a more traditional sedan.

The report suggests a 2014 launch as the earliest likely debut for the new luxury sedan.


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