Get the best price on a new Toyota Yaris
2011 YARIS
Nearing the end of its its fifth year of production, the current second-generation Toyota Yaris (the first-generation was sold in Australia as the Toyota Echo) will be due for retirement in the next couple of years.
Spy photos obtained in recent months showed what appeared to be a test mule on the roads of Europe, with the final body styling still to be completed.
This week however, new images purporting to be official brochure shots have surfaced online, suggesting that the spied test car was in fact a heavily-camouflaged production-ready version of the new Yaris.
Bearing styling more in line with the Camry, updated Corolla and the overseas iQ city car, the Yaris represents a new push at Toyota to bring a more uniform face to its line-up - an approach long embraced by the likes of BMW and Mercedes-Benz.
The design of the new Yaris follows comments in recent months by Toyota CEO Akio Toyoda, eager to have his company work towards improving the 'emotional connection' between its cars and its customers.
"Rather than asking, 'How many cars will we sell?' or, 'How much money will we make by selling these cars?' we need to ask ourselves, 'What kind of cars will make people happy?' as well as, 'What pricing will attract them in each region?' Then we must make those cars," Mr Toyoda said.
In the months before Mr Toyoda's rise to the top spot, Toyota's global design boss Wahei Hirai said that the styling of the 2010 Prius is a preview of things to come.
"Prius is a showcase. We can try many design cues here first," Hirai said at the time. "This has to be symbolic."
When the new Yaris will launch in Australia is unclear at this early stage, and without an official announcement from Toyota's Japanese headquarters, confirmation of an Australian debut will likely be some time away.
Local buyers have plenty to motivate them however, with news this week that Toyota has cut prices across its Australian-delivered 2010 Yaris range, while adding a host of new standard features.
Get the best price on a new Toyota Yaris
Filed under: Featured, Toyota, Spy Photos, yaris, Toyota Yaris, News, toyota yaris spy photos, yaris spy photos
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3 years ago
3 years ago
It almost feels sometimes like this is now a knee-jerk response to anything Toyota puts out. I mean, I wouldn't call this new Yaris handsome, but 'boring' doesn't feel like the right word either.
3 years ago
3 years ago
3 years ago
I wouldn't describe the new Yaris as 'boring', more like 'safe' or 'not offensive'.
It'll do what it's supposed to do, a great value small car ... but that's it. No more.
3 years ago
This new Toyota lacks cohesive design in my opinion, just like every other Toyota. It looks bottom-heavy and clumsy with its stretched and squared-off fenders drawing attention to the swollen rounded wheel surrounds then back to the squared off and protruding skirts. Not to mention all of the pointless 'character lines' they have pressed into every panel, confusing your line of sight.
To establish an "emotional connection" with the consumer, they need to push the bar in design & get people talking, not release model after model to consumers, who for the most part, are unable to distinguish the difference.
Boring probably wasn't the right word, maybe; 'just the same, a bit bigger, but with a few more pointless round and sharp edges' is more accurate?
3 years ago
3 years ago