Get the best deal!

Brand New Toyota

Name required
Last Name should be a hidden field. Please delete if you are a real person.
Valid Phone required
Valid Email required
Valid Postcode required
Thank you for your enquiry.
One of our accredited supply network will be in touch in the next 24 hours.
Or Call 1300 438 639
To get a great deal from our national accredited supply network.

Overall Rating


Country of Origin
$27,490 (plus on-road costs)
4 Cylinders
123 kW / 224 Nm
Sports Automatic


ANCAP Rating


L/100 km
208 g/km

Towing and Luggage

Luggage Capacity
465 L
Towing (braked)
500 kg
Towing (unbraked)
500 kg

Tony O'Kane | Aug 18, 2010 | 12 Comments

The 2010 Toyota Rukus is an all-new model for Toyota Australia.
The 2010 Toyota Rukus is an all-new model for Toyota Australia.

It comes billed as a funky urban runabout. Toyota’s Rukus is a hip ‘two box’ fashion statement aimed squarely at younger buyers.

Individuality is the key. Priced between the Corolla and the Camry, the Rukus is available with a host of customisation options.

What we found however, was that young hip inner-city types aren’t the only ones who’ll find something to like about the 2010 Toyota Rukus.


What’s new?

Everything. The Toyota Rukus is an all-new product from Toyota for the Australian market.

Available in Japan as the Toyota Corolla Rumion and in the USA as the Scion xB (where it has something of an urban cult following), this is the first time a model of its type has been sold here by Toyota.

Although the whole package is new, there are some familiar elements. The Rukus’ 2.4 litre petrol engine is shared with the Camry and RAV4, and it rides on a development of the Corolla’s platform.

But it’s there the similarities stop. The boxy Rukus is in a style department shared by few others.


What’s the appeal?

Individuality, expressed in its unique lines, are central to the Rukus’ appeal.

2010 toyota rukus 11
But there are other aspects to the car that some will find instantly appealing. Good visibility from the drivers seat is one, and generous interior space is another.


What features does it have?

We tested the entry-level Toyota Rukus Build One variant, which kicks off the range at $27,490 before on-road costs.

Standard on the Build One is keyless entry and ignition, cruise control, one-touch power windows, privacy glass, air-conditioning, a trip computer and a six-speaker audio system with USB and 3.5mm auxillary inputs.


What’s under the bonnet?

2010 toyota rukus 09
Toyota’s 2.4 litre naturally-aspirated petrol inline four is the sole engine on offer. It provides a respectable 123kW of power, available from 6000rpm, while 224Nm of torque comes in at 4000rpm.

A four-speed automatic takes power to the front wheels; there is no manual transmission option.

Up front, the Rukus rides on MacPherson struts, while the rear suspension uses a simple beam axle with coil springs and trailing arms.

The steering rack is electrically-assisted and features a tight city-friendly 10.6 metre turning circle. There are disc brakes all round, with the front getting ventilated rotors.


How does it drive?

The Toyota Rukus is powered by a 123kW/224Nm 2.4 litre petrol engine.
The Toyota Rukus is powered by a 123kW/224Nm 2.4 litre petrol engine.
With the extra power and torque of the 2.4 litre four, the Rukus is noticeably zippier than a Corolla. It provides good urge away from the lights or when slotting into lanes on the freeway.

The four-speed auto is perhaps a downside. It lacks a little by today’s standards and takes an edge off the Rukus’ performance (five speeds are now more the norm).

That said, around town Toyota’s Rukus is very easy to live with.

The steering is nice and light, and, combined with that tight turning circle and good forward visibility, the Rukus can easily be negotiated through crowded car parks and shopping strips.

The electric power assistance however can be a little slow when swinging the wheel quickly from lock-to-lock during parking manoeuvres.

Most would appreciate the quasi-SUV seating height and the upright A-pillars. These are pluses around town, offering a decent view of the road ahead from the wheel (although the jutting front bumper can make nose-in parking a little dicey).

2010 toyota rukus 02
Over-the-shoulder vision is not so good. It’s compromised by the ultra-thick C-pillar, and the wing mirrors are a tad small.

No such problems with the view through the wide rear hatch glass however, and optional parking sensors and a reversing camera are available for those who want added peace of mind in car parks.

Over broken tarmac and speed humps, you will immediately notice that Toyota’s Rukus has a fairly firm ride.

It isn’t so much ‘sporty’ as it is ‘jiggly’. The suspension transfers a lot of bumps into the cabin which seems at odds with the more cruiser-like image of the Rukus. We’d prefer softer and more compliant suspension settings.

Further cracks in the suspension’s composure appear when driving over tramlines, which results in the steering wheel hunting left and right as the rails interfere with the front tracking (but perhaps something only Melbourne drivers will notice).


What did our passengers think?

Passenger comfort is pretty good in the Rukus, and it’s in this area that the boxy hatchback comes into its element.

Rear legroom is great, and so is headroom. The rear bench seat isn’t quite wide enough to comfortably accommodate three adults, but two will find it most commodious.

A lack of rear air conditioning vents however is perhaps an oversight by Toyota and may be irksome in summer. The standard dark-tinted rear glass should offer some salvation however.

There are two cupholders in the centre armrest as well as bottle holders in each door. That said, the cupholders don’t actually grip what’s placed in them - meaning thin or tall cans may topple over during driving.


Interior quality and feel

2010 toyota rukus 10
As with most Toyotas, the interior of the Rukus is well-built - although conventional and not especially visually inspiring.

It’s predominantly black, but broken up visually by the silver-painted trims on the centre stack, vent bezels and instrument cluster.

There’s also some dark high-gloss faux woodgrain around the shift lever and window switches that gives some textural variety to the dash.

The seat fabric of our Build One tester (builds Two and Three get leather upholstery as standard) was durable and comfortable, and the seats themselves offer good support. We heard no creaks nor rattles from the interior of our test car - typical of Toyota's robust build quality.

We have to say though that we were expecting a more hip interior. While it all works well, the Rukus’ funky exterior lines don’t find their way inside.


Luggage space

2010 toyota rukus 15
A total of 310 litres of storage space is available with the 60/40 split rear seatbacks raised, expanding to 1331 litres with them folded down – quite generous for a small car.

The seatbacks fold flush with the boot floor, and there are two small pockets on either side of the floor for small items. The Rukus is also equipped with four tie-down points to help secure larger cargo.

Other in-cabin storage is average, with a glovebox that’s not very big and a centre console tray that’s got no lid – leaving whatever you put in it visible to prospective thieves. All doors have storage bins with integrated bottle holders.


How safe is it?

Standard on all Rukus variants is stability control, traction control, ABS, EBD and brake assist. All seats are equipped with three-point seatbelts and a total of six airbags protect occupants in a crash.

The Rukus has yet to be tested by ANCAP, Euro NCAP or the US-based NHTSA

Fuel consumption and green rating

Toyota claims 8.8 l/100km for the Rukus, but our testing achieved an average of 9.6 l/100km.

According to the Federal Government’s Green Vehicle Guide, the Rukus is rated 6 out of 10 stars for greenhouse gas emissions and 6.5 out of 10 for air pollution performance.


How does it compare

Based on its size and pricing, one could quite feasibly compare the Rukus with other front-drive compact SUVs on the market today, like the Mitsubishi ASX, Nissan Dualis, Hyundai ix35 and Kia Sportage.

The 2WD auto-equipped Sportage and Dualis are the best matches on price (the Dualis retails for $27,490 while the Sportage comes in at $27,990), but the Rukus holds an advantage in power and torque output.

2009 Kia Soul
Cocktail Orange 
Port Melbourne, Victoria 
11th of July 2009
(C) Joel Strickland Photographics
Use information: This image is intended for Editorial use only (e.g. news or commentary, print or electronic). Any commercial or promotional use r
But perhaps the only true competitor for the Rukus in the niche two-box fashion hatchback segment is the Kia Soul, which has been with us for over 16 months now.

With two engines and two transmissions available, the Soul range is broader than the Rukus. It’s much cheaper too, with the base 1.6 litre petrol manual retailing at $20,990 and the optional four-speed auto costing an additional $2000.

But the Rukus is more powerful than the petrol Soul, and although the diesel Soul2 has more torque than the Rukus, it costs $28,690 when equipped with an automatic. That makes it closer in spec, but at the expense of a higher sticker price.

Further tipping things in the Toyota’s favour is the fact that the Soul is also smaller inside than the Rukus.


Is it expensive to maintain?

Each new Rukus sold gets the first six services capped at $130 under Toyota’s Service Advantage program.

2010 toyota rukus 12
This pricing is applicable for the first three years or 60,000km, after which service pricing varies.



The Rukus comes with a three-year vehicle and paint warranty, and a five-year anti-corrosion warranty.


Colour combinations

The Rukus range is available in seven colours: Glacier White, Silver Pearl, Ink (black metallic), Dark Furnace (burgundy metallic), Amazon (brown metallic), Tungsten (dark blue) and Aura (light blue).

Metallic paint costs $360 extra, with Glacier White being the only non-metallic hue on offer.


How much

The Rukus Build One costs $27,490 before on-roads, with the car we tested costing approximately $31,169 on-road.


TMR verdict

The interior is spacious and the exterior design is unique, but beyond that it’s a little hard to see where the youth appeal lies.

Instead, we think Toyota’s Rukus makes a good case for young families given its generous back seat, capacious boot and practical, no-nonsense packaging.

It surely makes a compelling alternative to the ever-growing numbers of compact SUVs that have saturated the new-car market.

2010 toyota rukus 08
Older buyers and recent empty-nesters may also find the Rukus to their liking. In the US, where the Rukus is sold as the Scion xB, the average buyer age is in the high-40s.

The lack of a manual transmission is perhaps a missed opportunity by Toyota to have a lower price of entry, but the auto-only mechanical package is more than adequate for the average driver – and arguably the specification they’d choose anyway.

Its firm ride might be irritating over broken urban tarmac, but it’s compensated by the Rukus’ easy manoeuvrability, good vision, and zippy performance.

Toyota has made it clear that it understands the Rukus is a niche model (and the company’s sales expectations aren’t especially high), but our time at the wheel shows its appeal is broader than Toyota thinks.

Get the best deal on this car!
Get a great deal from our national accredited supply network. Fill in the form or call 1300 438 639
Name required
Last Name should be a hidden field. Please delete if you are a real person.
Valid Phone required
Valid Postcode required
Valid Email required
Thank you for your enquiry.
One of our accredited supply network will be in touch in the next 24 hours.
Follow Tony O'Kane on Google+