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Brand New Lotus Evora

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Mike Stevens | Apr 6, 2010

FOLLOWING THE LOCAL launch of the all-new 2010 Lotus Evora, Lotus Australia has today announced a raft of price reductions on most of its line-up - including the Evora.

The price drop follows the Federal Government's move to reduce import tariffs, and according to Lotus Australia boss John Startari, favourable foreign exchange rates also played a part in the decision.

"The government's import duty reduction at the start of 2010 has offered some assistance, whilst favourable foreign exchange rates have been a further catalyst to these announced price changes," Mr Startari said.

"We are now even more competitive as a brand, and with individual models, all this whilst we are still maintaining equipment levels and introducing model year updates."

The new pricing starts with the recently updated Lotus Elise R and Elise SC, both of which see a $10,000 drop on their previous sticker prices. The first of the 2011 models will arrive mid-year, with customers able to pre-order both vehicles now.

The entry-level Elise will retain its existing $69,990 price, although it too will gain the 2011 styling updates.

The newly-launched 2010 Lotus Evora gains the same $10,000 price reduction in both 2+0 and 2+2 versions, starting from $139,990.

The Evora is powered by a Toyota-sourced 3.5 litre V6 developing 206kW and 341Nm of torque, channelled through a six-speed manual transmission and rocketing to 100km in just over five seconds.

The Exige S and Exige Cup 260 will also see a $10,000 price drop, while the Lotus 2-Eleven has had a full $18,500 cut from its sticker price, down to $109,500.

Lotus has also announced amendments to retail pricing for Option packs, stand-alone Options and Metallic, Lifestyle and Premium paint throughout the Lotus Elise and Evora platform.

The new pricing is effective from April 1.

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