Peugeot Hors-Série Range To Give Peugeot An Upmarket Boost

Mar 17, 2010
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PEUGEOT IS SET to launch a new upscale sub-brand called Hors-Série next year, following the launch of Citroen's upmarket brand, DS.

Meaning 'out of mass production' in French, the Hors-Série range will initially consist of three models, starting with the upcoming RCZ coupe.

While not quite in BMW and Mercedes territory, the near-premium Hors-Série cars will be targeted at well-heeled buyers. Along with the DS line, the upmarket models form part of a push for PSA Peugeot Citroen to attract buyers looking for a certain je ne sais quoi.

Speaking with Automotive News Europe, PSA Peugeot Citroen boss Jean-Marc Gales said the Hors-Série name will be used without translation wherever the range is offered.

Gales did not specify which markets outside of Europe would see the sub-brand, but with the RCZ scheduled for an Australian launch this year, other Hors-Série models could also get a local debut.

 

“PSA does not have low-cost models. We traditionally cover the mainstream area with the Citroen and Peugeot brands. The DS and hors-série car lines will expand our coverage into the more distinctive portion,” Gales told Automotive News Europe.

 

The second model in the Hors-Série line-up is expected to be a wagon variant of the 508 - the new model set to replace the current 407 and 607 models. Details of the third model have yet to be revealed.

The 2010 Citroen DS3, the first model in Citroen's DS range, launched in Europe this month, with an Australian debut scheduled for August.


GALLERY: 2010 Peugeot RCZ

GALLERY: 2010 Peugeot 5 By Peugeot Concept - 508 Preview

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Comments

  • Wheelnut [reply]
    5 months ago 0 points
    I know that i will most likely be in the minority here but I would rather have one of these instead of an Audi TT.. Mainly due to their unique somewhat quirky design.. not only that but because more people would opt for an Audi TT; the Peugeot will be somewhat more exclusive
  • MrMark [reply]
    5 months ago 0 points
    Your not alone wheelnut as I would take one over a TT too. Sexy.
  • sammo8191 [reply]
    5 months ago 0 points
    Me too, I love the dip in the roof - very exotic!
  • [reply]
    4 months ago 0 points
    Been a while since Pug had a decent powerplant though - to suit such a car. It'll need Golf GTi power levels minimum else be labelled 'hair dressers car' for ever more.
  • sammo8191 [reply]
    4 months ago 0 points
    where does that saying come from? can hairdressers even afford such a car?
    i would call it more of an executive coupe with sporting characteristics.
  • 5 valve per cylinder [reply]
    4 months ago 0 points
    It's quite a hideous looking car, am not especially sold about it's cab forward pug-ugly face.
  • Wheelnut [reply]
    4 months ago 0 points
    The Pug has similar proportions /dimensions as the Audi TT Medium-Long Nose; "Aero"style Cabin; Short Fat Rear.... and the Audi TT isn't exactly what you would call attractive either.- with its ice cube tray grille etc

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