Volkswagen R GmbH Division Announced

Mike Stevens | Mar 17, 2010

RUMOUR NO LONGER, Volkswagen has today announced the launch of its new performance arm: Volkswagen R GmbH. The German carmaker describes the move as a response to "the increased global demand" for exclusive, sports-oriented model variants.

Volkswagen has revealed little on its plans for the new division, confirming only that it will be responsible for the design and development of new performance and sports styling packages for the VW line-up.

The 2011 Volkswagen Golf R.
The 2011 Volkswagen Golf R.

For now, Volkswagen R's range consists of the European-market Scirocco R (under consideration for Australia) and the upcoming Golf R, expected to make a local debut around June or July this year. Technical details for the Australian-delivered Golf R were uncovered by TMR yesterday.

The new company, based in Warmenau - near Volkswagen's Wolfsburg headquarters - will be overseen by Ulrich Riestenpatt gt. Richter, leading a staff of over 350.

"Our vehicles contribute to the emotionalisation and growth of Volkswagen brand," Mr Riestenpatt gt. Richter said.

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Filed under: Featured, volkswagen r, News, volkswagen r gmbh, r gmbh, vw r

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  • sammy says,
    5 years ago
    haha the words people use these days "emotionalisation", never heard of it.
  • Enthuser says,
    5 years ago
    It may be an obscure word and so is the definition!
    "Communicative interaction in face-to-face situations involves subtle processes of emotionalisation, that is, it is characterized by a continuous variation of positive and negative departures from a neutral mood."
  • Wheelnut
    Wheelnut says,
    5 years ago
    VW-R GMBH - bit of a mouthful isn't it?.... can I buy a Vowel?

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