Following its official unveiling in early May, Toyota Australia has announced availability of the 2010 Toyota Rukus, on sale in Australia from today.
Starting at $27,490 (Manufacturer's List Price), the Rukus is available in three trim levels.
With the exception of the Kia Soul, the Rukus is somewhat unique in the local market with its uncompromising 'shoe-box' styling. Toyota says it was designed to offer a "head-turning alternative" to the small hatches, sedans and wagons available in Australia.
Toyota Australia says it expects to sell around 150 to 200 of the Rukus each month. By comparison, the month of April saw Toyota sell around 2800 Corollas in Australia.
According to Scott Thompson, Marketing Manager for Toyota Australia, the Rukus is expected to bring "young, urban trend-setters" to the Japanese brand. In particular, Toyota Australia is expecting a significant number of Rukus buyers to be people who have never previously considered a Toyota.
"Rukus is anything but a standard car - and that's exactly why we're introducing it to the Australian market," Mr Thompson said. "Its iconic, boxy shape deliberately challenges the norms of car design - a bold move that is sure to spark vigorous debate.
"Rukus is not a mass-market car: it's an acquired taste that will polarise opinions. Fans will be passionate - and not just because of the space, performance and great standard features."
While there are three equipment grades available, Toyota’s 2.4 litre petrol inline four is the sole engine on offer. Similar to that seen in service in the RAV4, the Rukus' engine offers 123kW of power at 6000rpm, and 224Nm of torque at 4000rpm. Fuel consumption is listed at 8.8 l/100km.
Pricing and Availability
The 2010 Toyota Rukus is available now.
- 2010 Toyota Rukus - Build 1: $27,490
- 2010 Toyota Rukus - Build 2: $29,990
- 2010 Toyota Rukus - Build 3: $31,790
Note: prices are Manufacturer's List Price and do not include dealer delivery or on-road costs.