2010 Lexus IS 350 Launched In Australia

Mike Stevens | Oct 26, 2010


Lexus has today announced availability of the 2010 Lexus IS 350, following its local debut at the Australian International Motor Show this month.

Lexus Australia CEO Tony Cramb said having the IS 350 join the local IS range was the result of intense negotiations with the company's Japanese headquarters.

“We are certain that IS 350 will be an extremely popular choice amongst buyers for its high levels of specification and power, engaging drive and its class-leading price," Mr Cramb said.

“IS 350 pricing is not apologetic. It’s realistic and supports our long-held belief that luxury vehicles shouldn’t be priced highly just because they can be."

Joining Japan, the US and Canada, Australia will be one of only four countries to offer the IS 350. Lexus Australia has not confirmed if the IS 350 will be made available in the convertible bodyshape, released last year as the IS 250 C.

The Lexus IS 350 range features three models - Prestige, F Sport and Sports Luxury - and is priced from $64,800.

TMR's Tony O'Kane is attending the launch of the 2010 IS 350 this week, watch for his in-depth 'first drive' review.


2010 lexus is 350 prestige f sport sport luxury australia 15

The 2010 IS 350 is available in three equipment grades, opening with the Prestige, through to the F Sport and topping out with the Sports Luxury.

The IS 350 Prestige is equipped with split five-spoke 17-inch alloy wheels, reversing camera with rear guide assist, touch-screen satellite navigation with BlueTooth connectivity, multi-information display, power-adjustable front-seats, leather-accented seat trim and front seat heaters.

Entertainment is catered to by the Prestige's 13-speaker 'premium' audio system, including a six-CD multi-changer.

The IS 350 F Sport gets a unique suspension setup befitting its place in the brand's F Sport line-up, along with 18-inch alloy wheels and an IS F-inspired rear spoiler, radiator grille and front bumper intake.

Adding to the Prestige's features, the IS 350 F Sport also gets IS F-style sport seats with drivers' memory function, F Sport steering wheel and gear shift lever, sports pedals and F Sport badging.

The F Sport is also equipped with power tilt and telescoping steering column adjustment, auto-retract and self-dimming exterior mirrors, rain-sensing windscreen wipers and a Mark Levinson 14-speaker audio system.

The IS 350 Sports Luxury adds Active Cruise Control, Lexus Pre-Collision Safety system (PCS) with Pre-Collision Braking (PCB), front and rear clearance sonar, and self-dimming and heated exterior mirrors.

Inside, the Sports Luxury adds ventilated and heated front seats, semi-aniline leather-accented seat trim, Smart key card, self-dimming rear-view mirror, driver's seat memory function, woodgrain-look trim and 14-speaker premium audio system.

On the safety front, all three grades feature eight airbags, including driver and front passenger knee airbags and side (thorax, abdomen, pelvis) airbags.


  • The IS 350 Prestige has the combined option of moonroof and semi-aniline leather-accented seat trim.
  • The IS 350 F Sport has the option of a moonroof.
  • The IS 350 Sports Luxury has a moonroof as standard equipment, with the option to delete it.


2010 lexus is 350 prestige f sport sport luxury australia 23

Powered by the same 2GR-FSE 3.5 litre V6 petrol engine as its Japanese-market counterpart, the 2010 Lexus IS 350 offers 233kW and 378Nm of torque.

It also has intelligent Variable Valve Timing (VVT-i) for inlet and exhaust, and an intelligent electronic throttle.

Mated to a six-speed sequential transmission, the rear-wheel-drive Lexus IS 350 will cover the 0-100km/h sprint in a claimed 5.6 seconds. Not half bad compared to the 4.8 second run of its 311kW 5.0 litre V8-powered IS F sibling.

The IS 350 enters the local line-up as a solid 'in-between' offering for IS buyers, bringing Nissan 370Z levels of power and torque to the company's medium-sized sedan range without diving into the more enthusiast-focused (and more expensive) IS F.

"Lexus engineers ensured that the IS 350 demonstrated its performance credentials even under duress - so IS 350 features a large and powerful braking package," Naoki Fujisawa, Assistant Chief Engineer for the IS 350 said.

"Importantly, Lexus is certain that the IS 350, with its new styling and the introduction of the new F Sport model, will shake up the market and provide customers with years of driving enjoyment."

Braking for the IS 350 range is managed by 334x30mm spiral-vented discs up front (38mm larger than the IS 250), along with 310x18mm discs at the rear. Four-piston aluminium calipers figure up front, with single-piston aluminium calipers at the rear.

2010 lexus is 350 prestige f sport sport luxury australia 19

The IS 350 F Sport gets a specialised suspension calibration, including coil springs 10mm shorter than with the regular IS 350 and tweaked monotube dampers.

The IS 350 F Sport also has a front/rear tyre size differential, with 225/40R18Y front tyres and 255/40R18Y rears.

The 40-aspect ratio tyres were selected in order to increase the car's cornering stiffness, compared with the 45-aspect ratio tyres of the IS 350 Prestige.

Steering is revised for the F Sport chassis package also, with its own steering-gear ratio of 13:6:1, compared with 13:5:1 for the other IS 250 / 350 model grades.

Lexus IS Line At A Glance

The addition of the IS 350 means the Lexus IS line now features 10 models, with the choice of three engines, three transmissions and two body styles.

The IS line consists of the IS 250, IS 250C (hard-top coupe convertible), IS 350 and IS F.

Lexus offers the IS 250, IS 250C and IS 350 with the choice of three equipment grade levels - all with dual VVT-i Quad Cam V6 engines and six-speed sequential-shift transmission.

The IS 250 and IS 350 are offered in Prestige, F Sport and Sports Luxury model grades.

F Sport is a new grade level in the IS sedan range - and features a number of performance upgrades.

IS 250C is offered in Prestige, Sports and Sports Luxury model grades.

The top-of-the-range IS F has a five-litre dual VVT-i Quad Cam V8 engine and eight-speed sequential transmission.


The 2010 Lexus IS 350 will be priced from $64,800, giving it a significant price advantage over the likes of the Audi A4 3.2 FSI Quattro and the BMW 335i M Sport.

  • 2010 Lexus IS 350 Prestige - $64,800
  • 2010 Lexus IS 350 F Spor - $71,800
  • 2010 Lexus IS 350 Sports Luxury - $81,300

Note: prices are manufacturer list price only and do not include dealer delivery or on-road costs.

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Filed under: Featured, Lexus, is, Lexus IS, News, IS 350, is350, 2010 lexus is 350, lexus is 350, lexus is350

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  • 288gto
    288gto says,
    5 years ago
    1 like
    Its a shame toyota cant take a few design tips from their rich brother smile
    • Tocam says,
      5 years ago
      They have to keep it that way to maintain the interest of their luxury nameplate in the US.
  • Ian Fraser says,
    5 years ago
    A Toyota for people with more money than brains... I wonder how long before the next Toyota Recall.
    • Godspeed says,
      5 years ago
      As more complicated tech filters down to more 'humble' cars, the divide in prices between the traditional prestige manufacturers like BMW and 'run of the mill' manufacturers like Toyota becomes more obvious, or "unjustified" perhaps

      When you have:

      - Toyota Aurion Presara (200kW) at $50K
      - Lexus IS350 (235kW) at $70K
      - BMW 335i (220kW) at $110K

      You could make one of 2 arguments;

      - The Lexus is a bargain-basement BMW; or
      - The Lexus is an over-priced Toyota.

      Either way, the Toyota (like comparable Calais or G6E equivalent) is excellent value for money (barring things like driving experience and some engineering advances), and the BMW is incredibly overpriced.

      I still love Bimmers by the way, but it's a well known fact that we pay through the nose for them and other luxo brands thanks to luxury car tax, and head office pricing thanks to our tiny market compared with the northern hemisphere.

      • Ian Fraser says,
        5 years ago
        Well if you want to compare power per dollar value.

        The Falcon G6E Turbo at 270kw and around $50k must be a standout bargain.

        I see a Lexus as nothing more than an Ego priced Toyota.
        • Wheelnut
          Wheelnut says,
          5 years ago
          Agreed... as would a VE SS-V [Redline] with a WP Supercharger = $60k for 460Kw
        • Tocam says,
          5 years ago
          Maybe specific to a few models, you are right. But on the outset, you are completely wrong.

          Lexus have many other lines of models which are not completely reliant on a Toyota (yeah some bits and pieces are from the Toyota sparebins but that is the same with GM and Holden). So no, they are not ego/over-priced Toyota.

          The IS, LS, GS and GS are a completely Lexus' own engineering platform.

          If we talk about the ES (Camry based), RX (In Japan and most parts of Asia, the RX essentially carries the Toyota Harrier nameplate), and the LX (Land Cruiser based), then you will win the arguement.

          I don't get people like you, because shouldn't you easily say the Commodore is an ego-priced Daewoo??? Cause they share the some partsbin from GM/DAEWOO/HOLDEN?
          • Ian Fraser says,
            5 years ago
            1 like
            The simple fact is that for a long time in Japan cars that were a Lexus in other markets were sold as Toyota's in Japan. A Lexus is really nothing more than a Toyota aimed at buyers who feel a brand name is more important. Pure ego based look at me I own a Lexus...
            • toesonthenose says,
              5 years ago
              Ian, they only had Toyota badges on them when sold in Japan. They were still manufactured on Lexus lines (which are different than those that produce a Toyota, although same factory) & to Lexus quality levels, which are much more stringent than the Toyota lines. My wife's (she's Japanese) uncle has worked for Lexus since 1992 & still does.
              The Toyota's that were sold as a Lexus in OS markets were always more expensive than any other model Toyota had on sale at the time....I lived in Japan from 1999-2004.
              The Japanese have a much much bigger variety of models (from all manufacturers) than we do, and it was part of the decision to sell them under the Toyota name, so as not to confuse the Japanese market. Especially seeings Toyota was aiming more for the American market when originally starting Lexus!

              Yes, Toyota may have started & own Lexus, but having completely different design & engineering studio's & being manufactured on separate lines almost makes them separate company. They may borrow some spare parts & switch gear, but then again don't most auto companies that own a few different companies do that?
    • Tocam says,
      5 years ago
      A recall is better than no-recalls of defected vehicles running around. Ford recalled 14millions vehicles of their trucks/vans/suvs/pickups and does anyone care?

      No. Because it's Ford. Toyota's recent recalls of less than 10mills were for the replacement pedals (along with other minor strings of conventional new car problems) but that was because the dumb-fat American foots can't tell between the accelerator or brake pedals, and claim of unintended acceleration because they were stepping on the ga.

      As far as everyone is concerned, almost every manufacturers roll out recall programs to implement fixes for defects not traced along the manufacturing.

      Some do a mass re-call like Toyota, and then silly people like you think it's like "OMG...the sky is going to drop on Toyota...", I used to have a Holden ute and they announced small group of recalls over a period of time via newspaper announcement and through letters, but they made it so small no one even picked it up. But the total recall volumes are still quite substantial over the period of recalls.
    • Howard
      Howard says,
      5 years ago
      There are more tradies with brains out there using toyotas then there are computer warriors like yourself driving old bombs
  • jet says,
    5 years ago
    Bargain of the century. BMW charge 110K for a slower and less spec’d car. BMW seriously need to borrow a pencil sharpener.
    • pete says,
      4 years ago
      1 like
      yeah its actually slower to 100 champ and slower around a track and worse braking..
  • Peter G says,
    5 years ago
    Godspeed so what about the135i ? Value, performance,quality,pricing, soul?.Lexus can tick all the boxes except the last.
    Some oafish muscle car like Commodore or Falcon is not in the same league.
    As an aside the quality of a Lexus is top notch beyond Toyota and that is their edge and why they charge more,

    • Tocam says,
      5 years ago
      1-series is not in the same class category (sits within the premium compact). It competes more directly with the Golf GTi, Mini, Audi A3 class.

      The IS sits in the medium pack competing with 3-series, A4, C-Class.
    • Godspeed says,
      5 years ago
      Yeah Peter, the dynamic between Lexus and the other brands is very interesting. As Tocam mentioned the E87 1 series is in a slightly different segment... I was trying (perhaps unsuccessfully) to talk a little bit philosophically. I agree that BMW has greater engineering nous (tangible, with real-world utility in an economic sense) as well as heritage / "soul" (intangible, with little real-world utility). As we know from so much marketing research, many will buy a car almost purely based on the latter, intangible aspect.

      Having said that, I'd still plump for the 335i if I was in the market, as I am a self-confessed BMW fan. I'd definitely drive the IS350 and give it a go though. They're a much better car than people give them credit for.
  • snotboy says,
    5 years ago
    1 like
    nice pricing for what it is.

    But WHY did Toyota Australia have to wait till the dying days of this IS generation to introduce a 350 ??
    How many sales did they forgo by being unimaginative at the outset.
    If not for their complete loss of sales momentum vs Audi and BMW they'd prob still not be bothered introducing what was on sale in japan and US 4 years ago.
  • Nick Car says,
    5 years ago
    Just of interest;

    Driveaway prices from manufacturers web sites;
    Lexus IS350 F $80,346
    BMW 335i M Sport Sedan $122,625
    135i Coupe $84,056
    WRX STI spec.R Manual $75,701

    Some interesting prices from the USA manufacturers web sites;
    The prices are MSRP; does not include delivery, taxes, etc.
    Lexus IS350 price starts at US $38,570.
    BMW 335i Sedan price starts at US $41,100.
    BMW 135i Coupe US $36,350
    Impreza WRX STI Limited US $37,345*

    The price ratio (Aussie Driveaway price vs MSRP ) is;
    2.1 to 1 ratio for the IS350.
    3 to 1 ratio for the 335i
    2.3 to 1 ratio for the 135i

    In the USA the price difference between the 335i and IS350 is not significant.
    BMW in Australia has significantly inflated the price for the 335i, but not as much for the 135i.
    Thereby "Peter G" is correct. The 135i is one of the best value BMWs in Australia and available with a manual gearbox. And soon the 135i is to have a new 3.0 litre engine (probably same power but better fuel consumption) & with 7 speed dual-clutch.

    A real surprise is that the MSRP for the IS F V8 in the USA is dearer than the M3 Sedan.
    Lexus IS F US $59,010.
    BMW M3 Sedan US $55,400.

    In Australia the driveaway is;
    Lexus IS F V8 $138,921
    BMW M3 Sedan $160,074
  • PeterG says,
    5 years ago
    The 1 series coupe was priced to attract the younger buyer to BMW.

    So how can the 135i be $40k cheaper than 335I.$40k!!!!!

    Because the 135i is great value and the 335i is overpriced

    The IS 350 is nice but a tad soft compared to the BMWs.Good car but I would look elsewhere for fun..

    To me good cars are like good shoes good cars wear well and get more comfortable with use but the cheapos wear fast then fall apart and piss you off ..

    Lexus build quality is great but the components I suspect are not as robust as BMW.

    If the 335i had Lexus build quality then maybe you might pay more but surely not $40k more.

    The 335i is basically a rip off and the 135i is a bargain..

  • Godspeed says,
    5 years ago
    1 like
    Still think that the ideal car would be:

    - styled by Alfa Romeo;
    - drive like a BMW;
    - be built by Lexus;
    - using Audi materials.
    • motorrealist says,
      5 years ago
      Nick Car makes an interesting point. Flesh it out a bit more though. When talking about the drive away price remember that with a BMW the driveaway price is for a Barry Basic in Plain Jane White. Lexus includes metallic or pearl paint, an extra year of warranty, a free service and lots of extras that are extra on other cars. Cars should be marketed that way.

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