It has been a long running saga but it now looks as though Ford’s sale of luxury brands Jaguar and Land Rover to India’s Tata motors is complete. It was last August that Ford decided to explore its options for the Jaguar Land Rover business it owned.
“The sale is the culmination of Ford’s decision last August to explore strategic options for the Jaguar Land Rover business, as the company accelerates its focus on its core Ford brand and “One Ford” global transformation. It also allows Jaguar Land Rover to focus on delivering what is best for its business”.
Business continues unabated at Jaguar Land Rover with the new owners appointing former CFO David Smith the new CEO for JLR. Smith is no stranger to the CEO role at JLR having been minding the post since former CEO Geoff Polites died suddenly in April.
In much the same way they did with Aston Martin, Ford have sold JLR just as they appear to have turned the corner and entered profitable waters. The recent highlight of course has been the new Jaguar XF which has been greeted with rave reviews and a strong forward order book.
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Amen.
Hahaha it’s funny because England used to own India and now India is slowly buying up everything English!
How about the fact LR and Jaguar’s previous owners were Ford, also from a country once owned by England? Oh how the mighty have fallen huh!
Super Matthewww - Not far of the mark there mate. Apparently there are more Millionaires (£ not Rupees) in India than the UK now. Its no fall Fiona it means foreigners are pumping money into our economy, hence were still booming whilst the rest of the world languishes.
I’m still a bit sceptical over the long term future of LRJ. I don’t see Tata putting in the required investment for updating and creating new models.