Steane Klose | Jun 3, 2008

It has been a long running saga but it now looks as though Ford’s sale of luxury brands Jaguar and Land Rover to India’s Tata motors is complete. It was last August that Ford decided to explore its options for the Jaguar Land Rover business it owned.

“The sale is the culmination of Ford's decision last August to explore strategic options for the Jaguar Land Rover business, as the company accelerates its focus on its core Ford brand and "One Ford" global transformation. It also allows Jaguar Land Rover to focus on delivering what is best for its business”.

Business continues unabated at Jaguar Land Rover with the new owners appointing former CFO David Smith the new CEO for JLR. Smith is no stranger to the CEO role at JLR having been minding the post since former CEO Geoff Polites died suddenly in April.

In much the same way they did with Aston Martin, Ford have sold JLR just as they appear to have turned the corner and entered profitable waters. The recent highlight of course has been the new Jaguar XF which has been greeted with rave reviews and a strong forward order book.

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