2010 Brisbane Motor Show Postponed

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the 2009 Brisbane Motor Show thanks to the global financial crisis, show organisers have now announced the postponement of the 2010 Brisbane Motor Show.

The reason this time, according to Expertise Events Managing Director Gary Fitz-Roy, is to allow exhibitors time to finalise their model line-ups for 2010.

Known to TMR however, and to readers following the issue, is that the nub of the problem for the Brisbane organisers (MTA-Q) is that few manufacturers are willing to support more than one major motor show in Australia each year.

This was the reason behind the merger of the Sydney and Melbourne Motor Shows (under a joint venture between VACC and FCAI) to stage just one Australian International Motor Show each year, alternating between Melbourne and Sydney.

Brisbane organisers may be hoping that moving the Brisbane event closer to the staging of the next Australian International Motor Show to be held in Sydney will help their cause. But that's not the official line.

"Given the event was launched just over three months ago, deadlines have been tight. With Christmas and the New Year rapidly approaching; a lot of feedback has now been received from the industry regarding the timing of the event in relation to the festive season," Mr Fitz-Roy said.

"We feel that if we ignored this feedback we risk under-delivering on the event as well as going back on our promises to the public. The amended date will allow all parties to deliver on their roles providing a high quality event."

Mr Fitz-Roy confirmed the event will now run from June 2 to June 6 at the Brisbane Convention and Exhibition Centre.

He added that the Brisbane event is not the only motor show affected, saying that all major Australian motor shows are reassessing staging dates.

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