Get the best deal!
 

Brand New Audi A1

Name required
Last Name should be a hidden field. Please delete if you are a real person.
Valid Phone required
Valid Email required
Valid Postcode required
Thank you for your enquiry.
One of our accredited supply network will be in touch in the next 24 hours.
 
Or Call 1300 438 639
To get a great deal from our national accredited supply network.
 
Mike Stevens | Jan 14, 2010

WITH THE UPCOMING launch of its A1 premium light car, Audi is aiming to expand its slice of the new car market by building brand loyalty among younger buyers.

Focusing on the small and light segments - two areas experiencing massive growth in recent years - Audi hopes to capture the minds of young, upwardly mobile urbanites, driven largely by ultra-modern looks and unique styling.

According to Audi Board Member Peter Schwarzenbauer, that's a group big enough to give the German carmaker 80,000 global A1 sales in its first full year.

“It’s the perfect entry-level model for young customers in particular," Mr Schwarzenbauer said.

"And of course we’re confident that we’ll be able to delight these customers with the new A1 so that they will stay with the Audi brand and will later want to drive our larger models.”

As most carmakers rush to get their share of the growing small and light car segments, Audi believes that establishing a foothold with young buyers entering the market will ensure continued growth as those young adults start families and look toward a larger car.

Signalling its desire to build a relationship with trendy young adults, Audi recently appointed singer Justin Timberlake as the brand's official ambassador in the US.

JT's recruitment forms part of an upcoming internet and TV campaign to promote the German carmaker’s newest offering, set to air in March this year.

Get the best deal on this car!
Get a great deal from our national accredited supply network. Fill in the form or call 1300 438 639
 
Name required
Last Name should be a hidden field. Please delete if you are a real person.
Valid Phone required
Valid Postcode required
Valid Email required
Thank you for your enquiry.
One of our accredited supply network will be in touch in the next 24 hours.
 
Follow Mike Stevens on Google+
Filed under Audi a1 audi a1 News audi a