2010 Ford Fiesta ECOnetic Review

By Tim O'Brien | 
Dec 21, 2009
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2010 Ford Fiesta ECOnetic Review

CLEVER MOVE FORD AUSTRALIA... on the day that Toyota rolled its first hybrid Camry off its Altona production line last week, Ford launched Australia's most fuel-efficient car - the Fiesta ECOnetic.

And, as many of you will know, there is not a lithium-ion battery nor electric motor in sight.

Ford's Fiesta ECOnetic simply relies on a super-efficient diesel engine, a unique transmission with tweaked final-drive ratios, low rolling-resistance tyres and a bit of fiddling with the ride height and basic aerodynamics to take the bacon.

In fuel efficiency, with an official fuel economy rating of 3.7 l/100km, the Fiesta diesel is a mile ahead of the much larger Camry Hybrid. It also pips the Prius at the post. So, who needs the technical complexities of tandem drive and a battery pack when a simple but very clever oil-burner can whip 'em?

2010_ford_fiesta_ECOnetic_road-test-review_09

Even in CO2 emissions, the ECOnetic is the first 'conventional-engined' car in the Australian market to come in under the magic 100g/km, sneaking in with 98g/km. This compares with the MINI Cooper D’s 104g/km - which is next best of the conventional brigade - and the Pruis with top spot, emitting just 89g/km.

Yes, we tried it, and it works. Driving to maximize fuel efficiency but covering a mix of roads and conditions, including a relatively light urban commute (through Canberra) and a longish stint through the ranges north of the national capital, we recorded a planet friendly 3.1 l/100km.

The consumption of the Fiesta ECOnetic, with urban cycle fuel consumption of 4.6 l/100km and a highway cycle figure of a mind-bending 3.2 l/100km, is little short of astonishing. But perhaps more surprising is the way it performs.

2010_ford_fiesta_ECOnetic_road-test-review_07

Forget pre-conceived notions about how a ‘fuel-miser’ is supposed to drive. The Fiesta sacrifices nothing at the wheel in delivering its extraordinary economy figures. If anything, for its tractable, effortless and under-stressed diesel power, the ECOnetic is the pick of the Fiesta stable for performance.

So, here is your car if saving the planet is on top of your "to do" list today.

More to the point, here is your car if you simply don't like fuel bills but want a small car that looks good and performs well.

Styling

Externally, the ECOnetic shares its styling with the rest of the Fiesta range.

That, of course, is a good thing. The dynamic and modern lines of the WS Fiesta give it real verve and personality. In our view, for aesthetics, it is the segment leader and a high point in modern Ford design.

Available in five-door hatch form only, the ECOnetic is, to the casual observer, not greatly different to a base model Fiesta CL (though it is specced to align with the Zetec).

2010_ford_fiesta_ECOnetic_road-test-review_08

The 14-inch steel wheels and their aero-optimised hubcaps are unique (and also the smallest wheels in the Fiesta line-up), and a prominent ECOnetic badge on the tailgate is another hint at its environmentally-friendly credentials.

The ECOnetic also rides lower than the standard Fiesta (a feature designed to cut aerodynamic drag).

The interior

As we have noted in earlier reviews, “the Fiesta’s interior works. The ‘transformer’ dash and console are just right. Smart, distinctive, as modern as next year, with good quality materials and everything right at hand.”

That impression remains. There is a very nice marriage of function and crisp styling in the Fiesta range. The trim, fit and ‘feel’ throughout is impressive and a distinct step up from the Yaris, Getz and Barina.

It is also a place where you can get settled very comfortably behind the wheel, not something always achieved in a smaller car.

2010_ford_fiesta_ECOnetic_road-test-review_03

The seats are good, not especially 'grippy', but comfortable and well shaped (at least for this frame).

And, as we've noted in earlier reviews, access to both front and rear is good with quite long doors tucked into its swoopy but compact dimensions. Boot space with all seats in place is limited, but the split-folding seats add versatility and a lot of extra cargo room when needed.

It can carry four adults in comfort and with reasonable leg-room, five at a stretch for shorter trips (three kids will have no trouble fitting across the back). No doubt many of us are praying for the day when we see more cars like the Fiesta ECOnetic doing the school run and less gargantuan four-wheel drives.

Equipment and Features

The ECOnetic's standard specification is a grab-bag of what's available on other Fiesta models in the range. Air-conditioning is offered as standard, along with a trip computer, cruise control and electric front windows.

The rear windows wind up manually, but, unlike the CL, the ECOnetic features the same six-speaker premium sound system as the LX and Zetec.

The head-unit incorporates an AM/FM tuner and a single-disc CD player, which can read MP3 file formats. A 3.5mm auxillary audio jack and a USB input for external music players are provided, and steering wheel-mounted audio controls are standard.

Comments

  • Andrew Hunter [reply]
    3 months ago 0 points
    A great (and accurate) review. I test drove the Econetic Fiesta last week- as an information gathering exercise only, so I thought. I was so impressed I didn't bother driving anything else and bought one on the spot. Taking delivery soon (before Christmas day?) and looking forward to my new 'performance' small car. Such a good drive.
  • peter bailey [reply]
    3 months ago 0 points
    About time Ford with its vast technology expertise can deliver something great instead of all the attention going to high cost manufacturers with their fuel saving strategies.
  • DM [reply]
    3 months ago 0 points
    Yeah but the Prius still says "hey look at me, I'm saving the planet and therefore I'm a better person than you". This is more important to most Prius owners. However for those who actually want a fuel efficient car, this rocks!
  • MrEs [reply]
    3 months ago 0 points
    I understand why, but it's a shame it only comes in manual!

    This car would be ideal for my aging parents who are in retirements and want something small, easy and efficient to drive. In their old age AUTOMATIC is a must...

    I understand that u can't get 3.7 from an auto, but they should apply all the same technology to an automatic version...

    Come on Ford, bring out an auto!
    And while you're at it bring out an XR5 Focus with Sport Shift auto, I know of at least one Golf R23 driver gagging to get something more exciting but he says it must be auto for some silly reason :P
  • Marty [reply]
    3 months ago 0 points
    4cylinder cars as automatics are generally complete dogs to drive, this is why they are scarce. On the topic of the XR5, why buy such a fantastic performance engine to get a slushy, kick-down revving auto box?? I still can't believe WRX autos exist... they are slow and only good for those who want to be seen driving one.

    This doesn't apply to larger cars. The XR6T in auto(6sp) is unbelievable, but so is the torque it delivers...
  • Benno5593 [reply]
    3 months ago 0 points
    If my funds stretched that little bit more I totally would've had a Vision Blue ECOnetic in a snap! It really is so good! I went for a drive in one as well as a 1.6 Zetec. The ECOnetic absolutely slaughters the Zetec when you drive *cough* spiritedly (ie: not so efficient, but bolt from the lights and drive right on the roads limit - not that I did that! :D) - so I reckon it is faster too. But still to be THE most fuel efficient car (in Aust.) is a real credit to Ford's engineering staff who are working wonders with all the models around the world.

    GO FORD!!!
  • Matt [reply]
    3 months ago 0 points
    @ DM: I know what you're saying but I like the approach Ford are taking with their ads lately... like in the US, focusing on a "killer" feature that the opposition doesn't have. In the case of the ECOnetic, just saying Australia's most fuel efficient car that beats hybrids, and showing it is a much better looking car than a Prius. Won't take too long before that sticks in people's minds.

    Plus, a lot of people are now questioning just how good hybrids are for the planet with their batteries
  • Kev [reply]
    3 months ago 0 points
    I took the Econetic for a test drive a few days ago. I had 3 kids with me and it was hot so the air-con was on. This car rocks... very zippy and fun to drive. I placed an order for it the next day
  • gargravarr [reply]
    3 months ago 0 points
    Thanks for your opinion Marty. There are those of us who can't drive a manual for physical reasons. Does that mean we should be excluded from driving some great cars? As for 'slush boxes', my next car will probably be a DSG Golf GTi. As you don't say what you drive in your post, I'll be happy to leave it at that.
  • Marty [reply]
    3 months ago 0 points
    That's fine gargravarr, I just think your throwing your money away by selecting one of these cars as an automatic. You're really not getting the performance you should due to the limitations of the gearbox, GTi or not. Back to my point about people wanting to be seen in a certain car... this may or may not apply to you, whatever floats your boat I guess.
    BTW - My car is an FG XR6T(6sp auto), white with 19" FPV(black) rims. A truly brilliant car.
  • MrEs [reply]
    3 months ago 0 points
    @ Marty
    I agree whole heartedly; I drive a manual WRX and my misses drives a manual Clio and I'm going to ensure we only have manual cars in our house for as long as I can ;)

    All I'm saying is there's a market for it and giving suggestions to see cars like this and the XR5 succeed.
  • MR.TRUTH [reply]
    3 months ago 0 points
    The girl looks cute in photo # 5

    Just 185,000km payback distance to cover v std. same spec. ulp Fiesta.

    Do the math, overpriced joke.
  • Will S [reply]
    3 months ago 0 points
    If I wanted to drive something that sounds like a truck ..I would buy one....oilers are for the deaf
  • nintendo dsi r4 [reply]
    3 months ago 0 points
    the purpose of this car was to be the most fuel efficient in the country and an auto wouldn't cut it.
  • Winemaker01 [reply]
    2 months ago 0 points
    I had a test drive today. Sound system was OK not great. Road noise was quite substantial on some forms of bitumen, to the point where we decided not to buy one.
  • Will S [reply]
    2 months ago 0 points
    BTW - My car is an FG XR6T(6sp auto), white with 19″ FPV(black) rims. A truly brilliant car.

    Marty shows your lack of imagination,taste ot whatever a truly horrible looking vehicle and white yuk, almost as bad a HSV billy-carts in any colour, designed by blind apprentices.
  • Tom [reply]
    2 months ago 0 points
    Gee Will S, way to show your vast intellectual and creative superiority, judging someone based on what car they have. What are you, 10 yrs old?
  • Will S [reply]
    2 months ago 0 points
    Gee Tom exactly how it is.
  • Mrmark [reply]
    2 months ago 0 points
    MR TRUTH said "Just 185,000km payback distance to cover v std. same spec. ulp Fiesta.
    Do the math, overpriced joke"

    Not really correct there. First you did not do your maths with the right ULP model and 2nd the ECOnetic will have a far higher resale vaule compaired to the normal ones which also lowers the price diff over the life of owning the car. Its also the cheapest car of its type in australia and is a bargain. The Prius is overpriced for what it delivers but still works out ok due to higher resale prices as well.
  • Dave H [reply]
    2 months ago 0 points
    This sounds a great car, Well Done FORD, but after owning a car with a Space Saver Tyre for over 4 years, I still find it hard to beleive both for safety and the small loss in fuel efficientcy, that a full sized spare tire is worth the small sacrafice in economy.
    On a dark wet night having to do a double tyre change in the rain and ice, because you cannot safely run a space saver tyre as a driving/steering wheel on a front wheel drive car, you wish you had a full size spare. I got so sick of it, i brought a full sized spare.
  • Jarrod [reply]
    2 months ago 0 points
    Thinking of getting one for the better half ;)

    Just torn between the Econetic and the Zetec. ATM The Zetec can be had for $3k less on-road. That will take a fair time to re-coup in fuel. Also, does anybody know the service costs between the two - diesel's usually cost more to service also.

    I'm erring on the Zetec for her (as you can see above), as it has a few little extra's (alloys,foglights,spoilers etc) which I know she'll like, that the econetic doesn't get.
    Has anybody driven a Jazz to compare?
    Thanks

    PS: My brother just picked up a LX auto - nice handling car for sure, but geez it's gutless.
  • The Deve [reply]
    2 months ago 0 points
    Can someone please tell me the benefit of steel wheels versus alloys - it seems to be more cost related versus economy, which I was under the impression was the main point of this car.
  • Tom [reply]
    2 months ago 0 points
    Deve, its not so much the steel wheels but the hub caps. The hub caps reduce aerodynamic drag, hence reducing fuel consumption.

    They probably could have made alloy wheels with the same design, but if you are going to cover most of the wheel anyway, might as well use hub covers.
  • Ellen Kopstad [reply]
    1 month ago 0 points
    I got my new Ford Fiesta Econetic and drove it home in a snow storm in January. The car performed beautifully with snow tyres (compulsary in Norway). I also ordered heating in the front screen and had an engine heater installed. Makes a great difference when you start a diesel car in minus 15 C. It´s fun to drive, easy to park and very fuel efficent. I´m very pleased with my choice of car.
  • [reply]
    13 days ago 1 points
    I am interested in purcashing the LX model fiesta in an auto.
    Can anybody tell me if this German Made Ford has Euro brakes like my current Astra does. If this is the case I would steer clear as brake pad changes on these brakes require rotor changes as well.......very costly and such a waste of money.

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