THE WINNING ENTRY in a recent Toyota Australia-sponsored film contest has been pulled after a backlash erupted online over the clip's racy dialogue.
The video, titled "Clean Getaway", sees a young man describing the Yaris hatch's virtues to his girlfriend's father, using terms loaded with double meanings.
The commercial won its creator a $7000 prize and the judges' praise, despite the competition's rules that the entries not be "immoral" or containing "obscene language".
While not all agreed, comments on the contest's Facebook page argued that the video had "incestuous overtones" and that it was "very offensive and incredibly degrading to women".
Speaking with advertising industry news website Mumbrella, Toyota Australia's Todd Connolly said, "We wouldn't distance ourselves from it [the video] by any means."
Whoops... there go the best-laid plans.