Winning Film In Toyota Yaris Contest Pulled Over Sexual Dialogue Backlash

Mike Stevens | Dec 15, 2009

THE WINNING ENTRY in a recent Toyota Australia-sponsored film contest has been pulled after a backlash erupted online over the clip's racy dialogue.

The video, titled "Clean Getaway", sees a young man describing the Yaris hatch's virtues to his girlfriend's father, using terms loaded with double meanings.

The commercial won its creator a $7000 prize and the judges' praise, despite the competition's rules that the entries not be "immoral" or containing "obscene language".

While not all agreed, comments on the contest's Facebook page argued that the video had "incestuous overtones" and that it was "very offensive and incredibly degrading to women".

Speaking with advertising industry news website Mumbrella, Toyota Australia's Todd Connolly said, "We wouldn't distance ourselves from it [the video] by any means."

Whoops... there go the best-laid plans.

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Filed under: Toyota, Videos, yaris, Toyota Yaris, News

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  • Station Wagon says,
    5 years ago
    Good.its a pretty crude ad
  • Ellimist says,
    5 years ago
    rather amusing. i guess a sense of humor is required to view this.
  • Adrian says,
    5 years ago
    Nobody complained when Nissan had an ad for their Tiida when a lady orgasmed whilst driveing over a speed bump...

    I've never seen anybody else besides that lady enjoy driving a Tiida so much.
  • Dave says,
    5 years ago
    As if a bloke would want to drive a girls car like that anyway. I would be picking a girl up, in a girls car. Maybe they could compare fasion tips?
  • Morris says,
    5 years ago
    I dont think id take a Yaris to pick up a girl... she totally wouldn't be interested :P

    But the add isn't for everyone, lots of serious people in this world.
  • Damien says,
    5 years ago
    I agree with Dave. Ads like this should be banned because it is stupid to think that men will be impressed by such a small econobox. Also the boy shouldn't be proud of driving one.
  • Tony D says,
    5 years ago
    While I'm amused at the concept, the execution is a bit too crude and unclever, I'm sure more it could've been far more subtle and clever.

    What I really find hilarious is the whole "incestuous" thing; where?!? What sort of sick person has that on their minds to actually see this non-existant overtone?
  • Adam says,
    5 years ago
    Yeah I dunno where the incestuous overtones are... haha
    Some people are delusional and see & hear what they wanna hear I suppose.
    I get the humour of the ad, and although I'm not a Toyota fan, they could've gone for an ad that was less 'tacky'

    And any man who's got a pair, wouldn't be driving a Yaris, so they got that wrong in a huge way ...
  • Shauna says,
    5 years ago
    Yeah extremely corny. Would have come off better if it wasn't quite so obvious, and not just less offensive i mean more humourous too. Seriously though, what's wrong with driving an econobox? Just because he doesn't lust over cars does that make him a wuss?

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