Mike Stevens | Dec 9, 2009

FORMER HOLDEN Chairman and Managing Director, Mark Reuss has been appointed President of GM North America.

Reuss returned to his native United States after 18 months at the helm of GM Holden, his appointment as President coming after GM Chairman Ed Whitacre took over as temporary CEO last week.

The new President of GM North America was previously the company's Vice President for Global Engineering, spending much of his time in that role speaking with GM's critics and detractors.

"Some of them are negative, but that's OK," Mr Reuss told Automotive News in a recent interview. "We just went through bankruptcy. Who are we kidding?"

In his time as chief of global engineering, Mr Reuss played a significant role in transforming the Holden Statesmen into the recently revealed Caprice Police Patrol Vehicle.

Speaking with US automotive program Autoline After Hours, Mr Reuss said the PPV was a project he was enthusiastic about, drawing on his knowledge and experience with Holden's assembly plant in South Australia.

“The cop car was something I really wanted to have happen here (in the US) because it’s very stable volume and it can be almost a shift of people at Adelaide in South Australia," Mr Reuss said.

“Overall there’s an 80,000 Crown Vic space that we’re going to go in and play with this police car and the police car looks good.”

Going forward, Mr Reuss told the New York Times that his main goal is to "make this country [the US] proud of this company again," following the company's bankruptcy and government bailout earlier this year.

“We need to repay the money that we borrowed, and I think everybody in this company wants that desperately,” Mr. Reuss said on a conference call with US media. “We want to make people in this country proud of General Motors, its employees and its dealers.”

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