Mike Stevens | Nov 18, 2009

WITH THE SALE of Hummer to China's Sichuan Tengzhong being finalised, Hummer has begun to look at ways to improve its 'eco-image'. Future plans include hybrid powertrains and new models, namely, the H4 and H5.

The H4 would likely be based on the small(ish) HX Concept, originally developed under GM's ownership but among the designs to be transferred to the brand's new owner.

While there is little specific information on the production H4, new Hummer CEO Jim Taylor is pushing to have the Wrangler challenger available within the next three years.

John Sutliff, a Hummer dealer in the US, said reversing the public's opinion of Hummer is one of the keys to its future success.

"You still see strangers come up to people in an H3 and ask, 'What kind of fuel economy do you get in that gas hog?' We struggle to educate the world on how well-rounded the brand is on fuel economy," Mr Sutliff said.

hummer_hx_concept_02

The majority of Hummer's worldwide sales have been the brand's smallest offering: the H3.

Taylor believes sales will favour the even smaller H4 when it arrives, and the H5 beyond that.

Taylor said the company has yet to make arrangements for manufacture of the H4, but a request to the brand's future owners at Tengzhong to "spend a lot of money" has, according to Taylor, met with a "positive response".

Holden's Premium Brands division currently distributes Hummer and Saab in Australia. Both GM owned brands, they will soon be operating under new ownership (Saab is being purchased by Koenigsegg), and future Australian distribution arrangements are not yet known.

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